Growth Marketing Manager
Hong Kong
Marketing – Marketing /
Hybrid
About Boutir
Boutir is on a mission to redefine the retail experience for SME merchants by seamlessly bridging the online and offline shopping worlds. Our intuitive, all-in-one, AI-driven platform empowers retailers to manage their operations effortlessly - from launching an online store and managing inventory to integrating multi-channel orders - all without switching between systems.
At Boutir, we believe in retailing without borders - enabling businesses to reach beyond borders and unlock new opportunities. This influences our team-centric environment, where we believe in offering unparalleled opportunities to work cross-functionally, solve complex challenges, and drive meaningful impact in the future of commerce. If you’re curious, ambitious, and energized by big ideas, Boutir is the place to grow, lead, and shape the next era of online shopping—together.
Summary
As Marketing Manager, you’ll own the strategy and execution of growth-focused online and offline marketing programs across demand generation, content, digital campaigns, partnerships, and product marketing. You’ll play a critical role in building scalable acquisition funnels, shaping our brand voice, and driving measurable impact on pipeline and revenue.
What you’ll be doing
- Lead Funnel Ownership: Design, launch, and scale lead-generation campaigns across high-impact channels: paid social (Facebook/Instagram), SEM/SEO, email nurturing, webinar series, content syndication, and targeted events. Prioritize two core goals: optimizing cost-per-lead (CPL) efficiency and ensuring lead quality aligns with SMB e-commerce buyer personas.
- Go-to-Market (GTM) Execution: Collaborate cross-functionally with Product, Sales, and Content teams to roll out new feature/campaign initiatives. Key focus: embedding high-relevance lead-capture touchpoints (e.g., gated whitepapers, demo sign-ups, exclusive toolkits) tailored to SMB merchants’ needs, driving seamless conversion from awareness to lead.
- Brand & Community Positioning: Shape Boutir’s brand presence in the SMB e-commerce space via strategic initiatives: thought leadership content, PR outreach, real-world case studies, industry partnerships, and event engagements—strengthening credibility among target merchants
- Audience-Centric Content Development: Create and refine high-converting lead magnets (e.g., SMB-specific case studies, actionable “how-to” webinars, e-commerce growth checklists, optimized landing pages) directly addressing the pain points of SMB decision-makers in Hong Kong, Singapore, and Malaysia
- Lead Qualification & Campaign Optimization: Manage and iterate on paid campaigns (search, social, display) with laser focus on lead quality, CPL reduction, and pipeline contribution. Partner closely with Sales to define clear MQL-to-SQL lead scoring criteria, and design targeted nurture campaigns to shorten conversion cycles
- Lead Funnel Analytics & Insights: Own end-to-end lead-focused KPIs: total leads, MQLs/SQLs, CPL, lead-to-opportunity rate, and channel attribution. Leverage tools like HubSpot and Google Analytics to track performance, and deliver data-driven actionable insights to leadership for refining acquisition strategies
We’ll be excited if you have
- 5-7 years of lead acquisition and demand generation experience, ideally in B2B growth-stage organizations, with a proven track record of scaling SMB-focused lead funnels
- Proven experience in optimizing lead-gen channels: paid social (LinkedIn, Meta), SEM/SEO, email automation, webinars, and content syndication
- Strong analytical skills: Proficiency in marketing automation and analytics tools (HubSpot, Google Analytics, Google Ad Manager, Meta Business Suite)
- Ability to create compelling, lead-driving content (e.g. key speech/webinar scripts, gated whitepapers, email nurture sequences) that speaks to SMB decision-makers
- Basic creative literacy: Ability to collaborate with designers (or use tools independently) to conceptualize, create, and deliver creative assets
- Start-up experience; thrives in a fast-paced team environment with limited resources
- Familiarity with the Hong Kong, Singapore, and Malaysia markets preferred
- Must speak, read, and write Cantonese, Mandarin, and English
Location
The role is hybrid and we are looking for candidates in the Hong Kong area.
Don’t hold back
We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
