Content Specialist

Hong Kong
Marketing – Marketing /
Hybrid
About Boutir
Boutir is an all-in-one, full-featured commerce platform for businesses to start and scale their online and offline businesses. With our industry leading technology, mobile-first solutions, and mobility powered tools, Boutir powers independent businesses and retailers, helping them thrive by selling anywhere and opening up to more customers.

Summary
Are you a passionate individual eager to kickstart your career in creative content creation? We are on the lookout for a talented and enthusiastic Content Specialist who possesses a growth mindset and strong marketing sense to join our dynamic team and gain hands-on experience in a fast-paced, rapidly growing and innovative environment.

What you’ll be doing

    • Assist in the creation and optimization of engaging content for various marketing channels, including website, blog, social media platforms, and email newsletters to drive brand awareness, customer acquisition, and retention for Boutir’s products and services
    • Conduct thorough analysis of content performance metrics, identifying patterns and insights to inform future content strategies to continuously drive demand (marketing qualified leads, product led growth, sales led growth)
    • Own content management systems to analyze website traffic and users engagement metrics including optimizing content according to SEO best practices
    • Collaborate with internal stakeholders, including product, design, and sales to align content initiatives with overarching business goals and priorities
    • Stay updated with industry trends and emerging technologies to identify new opportunities and generate new ideas to draw the audience’s attention
    • Manage relationships with external vendors, agencies, and partners to ensure timely delivery of marketing projects, materials and services

We’ll be excited if you have

    • Bachelor's degree in marketing, journalism, communications, or a related field
    • 3+ years of experience in B2B content creation, with a strong emphasis on long-form content such as blog posts, case studies, commentary and thought-leadership articles
    • Deep understanding of product positioning and the ability to leverage AI tools for content generation at scale that drive demand
    • Advanced fluency in English and Chinese (writing, speaking, influencing)In-depth knowledge of the market landscape and channels relevant to our Ideal Customer Profiles (ICPs)
    • Ability to manage multiple projects simultaneously and thrive in a fast-paced, startup environment
    • Familiarity with social media platforms, digital advertising, email marketing, and other marketing channels
    • Proficiency in SEO best practices and keyword optimization
    • Creative mindset with the ability to think strategically and develop innovative marketing ideas
The role is hybrid and we are looking for candidates based in Hong Kong. 

Don’t hold back
We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past.  As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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