Sr. Product Marketing Specialist
Arlington, VA, USA / Houston, TX, USA
Marketing – Marketing /
Hybrid
About Fluence: Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com.
Our Culture
At Fluence, our culture is the foundation that drives our ambitious growth strategy and fuels our mission to transform the future of energy. Our core cultural pillars empower us to innovate, collaborate, and lead with purpose, ensuring we continue to deliver unparalleled value to our customers and the world.
Unleash Voices
We believe every voice matters. We encourage openness, active listening, and decisive action to create a culture where everyone has the opportunity to contribute to our success. We foster an environment where diverse perspectives are heard and valued, driving innovation and progress.
Customer Fluent
Our customers are at the heart of everything we do. We’re committed to delivering exceptional value that exceeds expectations by understanding our customers' needs and adapting swiftly to meet them. Our deep focus on customer satisfaction drives us to continuously improve and innovate.
Infinite Impact
We are committed to creating the impossible. We push boundaries to deliver sustainable, game-changing solutions that shape a brighter, more energy-efficient future for all. Our team is passionate about making a lasting impact that will resonate for generations to come.
All In
We are all in for growth. Our teams are relentlessly focused on identifying and seizing opportunities that propel us forward. We embrace an ownership mindset, pushing ourselves and each other to accelerate progress and create lasting success.
ABOUT THIS POSITION
Location: Hybrid (2-3 days in office) in Arlington, VA OR Houston, TX
Can you build compelling content that generates excitement and demand with target audiences? Are you able to distill complex topics and technical details into highly creative marketing copy, presentations, videos, and collateral? Want to play a critical role in the leading battery energy storage company in the world? Fluence is seeking a Sr. Product Marketing Specialist who will be responsible for developing a marketing content strategy and the creation of regional marketing collateral.
This position is highly cross-functional. You will work with sales, marketing, communications, product, growth and external contractors to prioritize and develop content that supports regional campaigns, events, sales, and brand building efforts. You will need to understand our industry, our product and service solutions, and create material that tells a great story.
Responsibilities:
•Author in-depth content such as spec sheets, sales collateral (brochure, PowerPoint, etc.), blog posts, case studies, storyboards for videos, and other material needed to explain complex industry and product concepts. Work closely with and provide creative direction to graphic designers and other design professionals.
•Prioritize and support the content needs for an array of regional marketing campaigns and customer experience initiatives.
•Manage content repositories and make it simple for customer-facing teams to access what they need, when they need it. Keep key materials updated with the latest Fluence messaging and stats.
•Create and maintain product positioning, messaging, and value propositions by understanding customer needs through customer journey mapping and persona development.
•Act as a brand guardian – ensuring all materials shared across the Americas region comply with the brand guidelines.
•Spearhead efforts to incorporate AI and LLM tools into the content development efforts to increase productivity.
•Collaborate with graphic designers and manage ad-hoc presentation and design requests.
What does the ideal candidate bring to Fluence?
- Bachelor’s in marketing or related discipline
- 3-5 years of related marketing experience in the energy or renewables industry, ideally in technical marketing, product marketing, or similar field
- Strong written and presentation skills with an ability to distill complex technical topics and information into clear, persuasive messaging
- Proven ability to craft compelling stories and create interesting graphics across different channels and mediums. You can develop and execute an effective content strategy – both the strategy and the creative development
- Highly proficient in Microsoft PowerPoint with experience creating concise and polished externally facing presentations
- Great attention to detail, excellent organizational and time management skills. Ability to manage multiple priorities and deadlines in a fast-paced environment.
- High level of digital literacy across software platforms and the ability to learn new digital tools. Proficient in MS Office Suite, and familiarity with Adobe Creative Cloud or similar.
At Fluence we are dedicated to building a diverse, inclusive, and authentic workplace; if you are excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply!
Unlimited PTO
Medical, Dental, Vision, Life and Pet Insurance
Generous 401K Match
Annual Bonus Incentive
#energy #sustainability #inclusionmatters
Follow Fluence on LinkedIn: Fluence LinkedIn
Fluence Career Page: Fluence Careers
Fluence IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, marital or familial status.
