Copywriter
London
Studios – Copy/Editorial /
Full-time, Permanent /
As Fnatic’s first full-time Copywriter, you’ll be in charge of our outward voice and written imprint of our brand. You'll help build the Fnatic brand to resonate emotionally with fans, as well as potential new audiences just beginning their Fnatic journey. You’ll be a creative driver and a champion of our brand guidelines, able to nurture and refine our identity as we grow.
Aspirational, and at the same time witty, your words will feature on our apps, products, packaging, marketing straplines and multi-million-pound partnerships proposals to some of the biggest brands on the planet. You will be pivotal in ensuring our written communications align with our brand promise to ‘game better’ and shaping a consistent tone of voice that makes us uniquely identifiable. If you fancy making a mark on this world one character at a time, read on.
Your mission is to:
- Write clear and concise copy that is original and on-brand
- Respond to briefs from across Fnatic departments, helping foster a human tone through copy that captures and engages all that interact with it
- Switch hats to match specific target audiences
- Contribute to ideation and help others better articulate their ideas
- Present and sell ideas to key stakeholders
- Proof for spelling and grammar and ensure copy reaches its audience error-free
- Evolve our brand book and help educate the business on how to write effectively
We're looking for:
- A captivating portfolio exhibiting copy experience with a consumer marketing focus (rather than editorial)
- Personality with a love for writing authentic words that appeal to youth audiences
- Ability to handle multiple concurrent projects, and deliver to deadlines without compromising quality
- A stickler for details
- Familiarity writing to established brand guidelines
- A strong imagination and creative mind
- An interest in gaming/esports and understanding of the community desirable
- Faultless command of English, other languages a plus!
What we have to offer:
- The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
- Award winning office in the heart of Shoreditch in London
- Hybrid onsite/remote work policy
- Private medical insurance (Vitality)
- ASOS discount
- Eyecare vouchers
- Cycle to work scheme
- Self-development book requests for the Fnatic Library
- Fnatic shop staff discount
- Fruit, drinks and snacks available daily in the office
- Regular lunch clubs, Friday drinks and other social activities
Diversity, Equity & Inclusion: #AlwaysFnatic
At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange family.
We know that applying for jobs can be daunting - but be assured that at Fnatic:
- Who you are, and how you identify has no impact on our selection process
- We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you
- We're happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience - just let us know.
About us
Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.
Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.
Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.
Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.
