Head of Apparel
London
Product – Apparel /
Full-time, Permanent /
As Head of Apparel at Fnatic, you'll directly be shaping the future of gaming apparel. We're looking for someone who understands the journey from supplier to consumer, and brings an entrepreneurial mindset to building a global apparel offering that makes Fnatic the household name when it comes to esports performance wear. You'll be in tune with youth culture, and excited about the challenge of owning a key driver of Fnatic's ambitious growth plans over the next few years.
Your mission is to:
- Oversee the full development lifecycle of Fnatic's Apparel collections (both pro-wear and lifestyle) from concept through to manufacture
- Own the Apparel P&L, and ensure target margins and revenue targets are met
- Develop and maintain a product roadmap from portfolio (basic range, collections, special items etc.) through to target pricing (FOB and MSRP), target margins and drop timelines
- Maintain strong awareness of trends in youth culture, fashion and esports to inform product decisions
- Work closely with our Buying & Merchandising Manager to monitor sales vs stock levels, helping to prevent sell-outs and push slow moving stock
- Regularly review manufacturer agreements, leading on supplier contract negotiation and agreeing SLA’s including quality control, credit terms, service level, accuracy and flexibility
- Assess new market opportunities and establish localised apparel processes and team where necessary
- Work closely with the Ecommerce team to optimise shop performance and understand customer feedback
- Ensure a strong integration and write briefs with Marketing to create impactful product launches and ongoing marketing
- Drive innovation and explore ways to position Fnatic at the forefront of digital fashion through the likes of digital modeling, in-game items and skin applications
- Take an active role in their ongoing development of the Apparel team, setting meaningful objectives and growing their overall capability
- Support talent acquisition efforts within Apparel as required, leading on candidate assessment and providing appropriate feedback
We're looking for:
- High level of business acumen and previous P&L ownership, ideally from a direct-to-consumer business
- Understanding of garment creation processes and global manufacturing
- Team leadership and ability to elevate the performance of others
- Strategic thinking and ability to outline clear critical paths
- Awareness of digital fashion trends
- Relentless approach to quality
- Passion for sustainability and understanding of ethical supply chain practices
What we have to offer:
- The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
- Award winning office in the heart of Shoreditch in London
- Private medical insurance (Vitality)
- Eyecare vouchers
- Cycle to Work scheme
- Self-development book requests for the Fnatic Library
- Fnatic shop staff discount
- Fruit, drinks and snacks available daily in the office
- Regular lunch clubs, Friday drinks and other social activities
Diversity, Equity & Inclusion: #AlwaysFnatic
At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange family.
We know that applying for jobs can be daunting - but be assured that at Fnatic:
- Who you are, and how you identify has no impact on our selection process
- We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you
- We're happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience - just let us know.
About us
Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.
Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.
Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.
Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.
