Senior Marketing Manager (Collabs/Products)
London
Marketing – Partnerships /
Full-time, Permanent /
Hybrid
As a Senior Marketing Manager bringing Fnatic’s product offering and collaborations to life, you'll play an important role in enabling Fnatic’s most engaged fans to make their fandom tangible.
You'll be able to leverage Fnatic's collective Marketing muscle across our creative studio, Creators, Content and more to build award-winning marketing activations, and you'll develop and refine a strong view of customer that enables us to personalise activity and achieve even better results with every campaign.
With a great understanding of youth culture, you'll oversee campaigns that can speak authentically to the billions of gamers globally and directly drive sales of thousands of Fnatic products every week.
Your mission is to:
- Develop and execute marketing strategies for Fnatic’s owned and partner physical and digital products, both go-to-market and always-on
- Oversee end-to end product/feature launches (including app), coordinating inputs from product development, Sales, Partnerships and Content & Social
- Lead the ideation, planning and execution of campaigns that integrate Fnatic and partner products seamlessly, ensuring alignment with Fnatic and partner objectives
- Identify, negotiate and manage partnerships with key collaboration opportunities
- Work closely with Marketing colleagues on campaign execution, ensuring campaigns consider other Fnatic brand activity holistically and are timed for optimal impact
- Keep up to date with industry insights across product and brand to ensure Fnatic is innovative and market leading in their marketing approach
- Establish KPI’s and regularly analyse performance of marketing efforts, including owning campaign ROI reporting and spend effectiveness
- Work closely with Marketplace colleagues on product landing pages, promotional activity and general shop look and feel; as well as reviewing ecommerce performance
- Collaborate with internal teams to align product marketing efforts with overall business objectives
- Work closely with Customer Support colleagues to understand end-user product experience and consider how this can be utilised in future campaigns
- Foster community engagement and reaction, maintaining on-brand responses
- Help devise and execute CRM/product marketing initiatives
- Support Business Development on ideation for potential concepts for product driven partners
- Own ad-hoc marketing projects as directed by your manager
We're looking for:
- Track-record of memorable marketing activations for a consumer brand
- Understanding of youth culture and trends in media consumption
- Strong understanding of monetisation in digital properties, and the relevant metrics to monitor
- Solid marketing fundamentals, and experience working with marketing/creative teams to deliver feature-led campaigns
- A sense of urgency coupled with excellent organisation and time management
- Problem solving capability and ability to proactively identify potential blockers
- An innovative mindset but one that is always driven by data and insights
- Resourceful mindset and ability to do a lot with a little when necessary
- Knowledge of marketing best-practice and regulations
- Excellent written and verbal communication in English, other languages desirable
What we have to offer:
- The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
- Hybrid onsite/remote work policy
- Private medical insurance (Vitality)
- Employee Assistance Programme (Health Assured)
- Enhanced parental leave policy
- Eyecare vouchers
- Cycle to work scheme
- Self-development book requests for the Fnatic Library
- Fnatic shop staff discount
- Fruit, drinks and snacks available daily in the office
- Regular lunch clubs, office drinks and other social activities
Diversity, Equity & Inclusion: #AlwaysFnatic
At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange family.
We know that applying for jobs can be daunting - but be assured that at Fnatic:
- Who you are, and how you identify has no impact on our selection process
- We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you
- We're happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience - just let us know.
About us
Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.
Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.
Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.
Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.
