Creator Talent Lead
London
Marketing – Creators /
Full-time, Permanent /
Hybrid
Our world is becoming more borderless by the day. You don't need money to have clout, and you can build your empire from your own bedroom.
Esports is at the forefront of this. By dominating your game as a pro-player, drawing thousands of watchers to your stream, or creating content that connects - there are many ways you can become a household name.
At Fnatic, we're looking for a Creator Talent Lead to fuel our mission of forging a nation of 1 billion Fnatics. Your team will scout the biggest content creators within esports; and once onboard levels them up with Fnatic's expertise in creating amazing content for a huge global audience.
Your mission is to:
- Oversee a creator talent unit inside Fnatic that seeks out, levels up and amplifies the greatest performers in esports
- Develop bespoke strategies for individual talent that balance building their clout and leveraging their audiences for Fnatic's commercial objectives
- Continue to develop Fnatic’s Network product and grow next-generation creators at the grassroots
- Utilise Fnatic's tech capability to scout and reach out to esports talent
- Create a Fnatic way of engaging talent that excites them about the prospect of working with the most innovative brand within esports
- Oversee budget management, content negotiation and terms in relation to key talent
- Work closely with Pro-Gaming management to ensure creator amplification strategies are aligned with competition needs and schedules
- Work closely with Fnatic's product teams to secure apparel, merchandise and gear allocations for talent that support Fnatic's commercial objectives
- Collaborate with Fnatic's content team to support management of player's owned channels as well as generate content for Fnatic channels
- Maximise opportunities within our events and competitive gaming calendar to showcase talent and secure content opportunities
- Lead on reporting across talent channels, and translate data into actionable insights
- Stay on top of trends in social and wider digital landscape, including competitor org strategies with creators
- Ensure compliance with legislation related to advertising and working with youth
- Ensure talent reflect Fnatic values and adheres to our code of conduct
- Support talent acquisition efforts within the Creators function as required, leading on candidate assessment and providing appropriate feedback
We're looking for:
- Extensive background working with talent, and track record of growing their reach and profile
- Deep understanding of influencer marketing, brand and content creation
- A passion for gaming and knowledge of the platforms where audiences live
- Established network of entertainment, gaming and other social influencers
- Commercial nous and experience building business cases
- Comfort with data, knowing relevant metrics and able to spot trends
- Proven people management capability, able to support the development of junior staff
- Strong intuition and ability to spot an up-and-comer
What we have to offer:
- The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
- Award winning office in the heart of Shoreditch in London
- Hybrid onsite/remote work policy
- Private medical insurance (Vitality)
- ASOS discount
- Eyecare vouchers
- Cycle to work scheme
- Self-development book requests for the Fnatic Library
- Fnatic shop staff discount
- Fruit, drinks and snacks available daily in the office
- Regular lunch clubs, office drinks and other social activities
Diversity, Equity & Inclusion: #AlwaysFnatic
At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange family.
We know that applying for jobs can be daunting - but be assured that at Fnatic:
- Who you are, and how you identify has no impact on our selection process
- We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you
- We're happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience - just let us know.
About us
Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.
Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.
Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.
Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.
