Head of Content & Social

London
Marketing – Content /
Full-time, Permanent /
Hybrid
As Head of Content & Social at Fnatic, you’ll be charged with weaving Fnatic's performance narrative through Fnatic's social content output in a way that resonates with existing - and grows new - audiences globally. You'll shape a team amplifying our brand, products, commercial partners and players through authentic and captivating content.

With an intrinsic knowledge of what resonates within gaming and esports, you'll leverage your knowledge of the nuances of each platform to build specific strategies to engage new Fnatic fans. You’ll be a data ninja, able to measure the impact of our content output and ensure we continually improve at what we do.

We've consistently proven our ability to drive esports performance for many years - and it'll be your job to ensure our brand promise to help our audience game better engages new fans every day.

Your mission is to:

    • Devise and own a social content strategy that enhances Fnatic's position at the pinnacle of esports performance, and creates active conversations with our audience to rapidly recognise and embrace trends
    • Grow Fnatic’s social channels through engaging content creation and execution that best utilises the specific features of each platform
    • Inspire out-of-the-box concepts in ideation, bringing audience insights to concept development and push the team to think big
    • Mentor and manage a team of channel/platform owners, setting goals that drive growth in core social metrics as well as levelling them up individually
    • Collaborate closely with our Marketing teams to create campaigns across our various activities, masterminding the storytelling experience of our lifestyle
    • Support Studios in long-form ideation so that produced deliverables feed into overarching story arcs/content strategy happening on social
    • Bring obligated commercial deliverables to life in a uniquely Fnatic way that feels organic
    • Ensure opportunities to piggyback off third-party activations led by game publishers, our brand partners, and creators
    • Monitor channel performance data and continually optimise
    • Maintain deep platform knowledge, being across optimisations and trends
    • Work with Growth colleagues to fuel audience expansion, as well as explore new opportunities for content distribution and ways to monetise them
    • Resource the team accordingly to meet social needs across multiple global markets, cultivating a pool of talented freelancers where necessary
    • Develop clear social guidelines for use on a range of channels
    • Ensure effective calendar management for our brand as well as faultless execution of committed deliverables
    • Support Content talent acquisition efforts, leading on candidate assessment and providing appropriate feedback

We're looking for:

    • Demonstrated ability to grow a global brand through category leading social content
    • A deep knowledge of social platforms and how they can be best utilised to speak to youth audiences
    • Passion for gaming and understanding of relevant communities
    • An intrinsic understanding of youth audiences
    • Hands-on experience in content creation, execution and planning
    • A commercial mindset and ability to balance Fnatic priorities with the goals of our partners
    • Good interpersonal skills, coaching and counselling skills
    • A sense of urgency coupled with excellent organisation and time management
    • Excellent written and verbal communication in English, other languages desirable

What we have to offer:

    • The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
    • Award winning office in the heart of Shoreditch in London
    • Hybrid onsite/remote work policy
    • Private medical insurance (Vitality)
    • ASOS discount
    • Eyecare vouchers
    • Cycle to work scheme
    • Self-development book requests for the Fnatic Library
    • Fnatic shop staff discount
    • Fruit, drinks and snacks available daily in the office
    • Regular lunch clubs, office drinks and other social activities
Diversity, Equity & Inclusion: #AlwaysFnatic

At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange family.

We know that applying for jobs can be daunting - but be assured that at Fnatic:
- Who you are, and how you identify has no impact on our selection process
- We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you
- We're happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience - just let us know.

About us

Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.

Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.

Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.

Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.