Head of Growth
London
Marketing – Growth /
Full-time, Permanent /
As Head of Growth at Fnatic, you’ll be ultimately responsible for digital marketing funnels and a key contributor to the scaling of our commercial partnerships and consumer product business. With a social following of millions, as well as a strong customer base from our ecommerce activities, you'll have a significant base to target growth activities.
We are looking for someone to balance applying proven techniques with a passion for experimentation across strategic marketing channels. You’ll have a data-centric approach to all that you do, and be obsessive about continually optimising; with the support of our talented creative team to devise new assets, and accelerate campaigns.
Your mission is to:
- Develop and execute our digital marketing strategy
- Implement and manage growth activitIes across owned, paid and organic channels
- Re-establish our CRM programme and implement a personalised approach based on insights and user segmentation
- Grow the performance marketing budget allocation by establishing a track record of wins and resourcefully maximising the impact of spend
- Work closely with the Data Analyst to generate regular reports on ROI, campaign performance, purchasing patterns and website traffic, and suggest further optimisation plans
- Collaborate with our Studios team for generation of digital marketing assets
- Research and test new channels, and utilise conversion funnels and optimisation strategies
- Assist in the activation and delivery of programmatic RTB display and video campaigns across multiple platforms (desktop, mobile)
- Seek out opportunities around the business to deliver value through growth; providing regular updates to relevant stakeholders throughout
- Constantly innovate and initiate new ways to leverage our significant audience/community (and expand it further)
We're looking for:
- Proven growth/performance marketing experience in an ecommerce environment
- Deep understanding of paid social and track record of wins
- A hacker mentality and someone who loves being able to turn a little into a lot
- Strong analysis skills, able to draw insights from large data sets
- Demonstrated ability to grow Amazon as a channel (desirable)
- Expert knowledge of Google Analytics, Hotjar, Kissmetrics and Tableau
- Broad understanding of marketing tools, channels and innovations
- Determination and desire to see projects through to fruition
- A curious, self-starting mindset
- An entrepreneurial spirit and comfort in fast-paced, rapidly evolving environments
- A team player who works well in cross-functional teams
- Excellent written and verbal communication in English, additional languages desirable
What we have to offer:
- The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
- Award winning office in the heart of Shoreditch in London
- Private medical insurance (Vitality)
- Eyecare vouchers
- Cycle to work scheme
- Self-development book requests for the Fnatic Library
- Fnatic shop staff discount
- Fruit, drinks and snacks available daily in the office
- Regular lunch clubs, Friday drinks and other social activities
Diversity, Equity & Inclusion: #AlwaysFnatic
At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange family.
We know that applying for jobs can be daunting - but be assured that at Fnatic:
- Who you are, and how you identify has no impact on our selection process
- We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you
- We're happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience - just let us know.
About us
Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.
Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.
Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.
Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.
