Social Media Manager - Japan
Tokyo
Marketing – Content /
Full-time, Permanent /
As a Japanese-based Social Media Manager for Fnatic, you’ll brainstorm, present ideas, plan and execute social media content to support Fnatic's launch and expansion into Japan. You'll manage our Japanese-language social accounts, as well as contribute to Fnatic's English-language social media accounts with social content for our Japanese audience. You’ll maintain Fnatic’s content quality standards, and build out a social roadmap to grow and engage the Japanese audience. Working closely with other Marketing and Studios colleagues globally, you’ll be able to juggle a number of moving parts with tight deadlines!
Please submit an English-language version of your CV.
Your mission is to:
- Own the social content calendar for Japan-specific channels, working closely with team management for player access and content planning
- Support all Apex Legends and Rainbow Six-specific content
- Build a long-term content narrative considering local culture, community, and past content performance
- Work closely with the Japanese-based Videographer to capture content, or brief the HQ Studios team to generate assets as required
- Provide feedback to HQ on Japanese social content opportunities that arise for other departments or in new territories as you become aware of them
- Liaise with our HQ Content team on best social media practices and distribution on main channels as required
- Report on Japanese social performance metrics and consider audience feedback to drive continual improvement
- Constantly investigate new content formats/platforms, and build relationships with relevant emerging providers
- Support local creator relationships once on board
- Build strong relationships with Japan-based players, and provide content consultancy and support as required
- Continually grow knowledge of our players and their possible storylines
- Work with Japanese based pro-players and management to ensure all required deliverables are being met and key metrics are being recorded
- Lead ad-hoc projects as defined by the Head of Content
We're looking for:
- A deep knowledge of social platforms (Twitter, YouTube, Instagram, TikTok) and how they can be best utilised to speak to our target audience
- Knowledge of content performance metrics that count and how to measure them
- Understanding of youth culture and where relevant social audiences live
- Excellent written and verbal communication in English and Japanese, other languages desirable
- Excellent organisational and time management skills
- A flexible and resilient approach
- Willingness to travel and comfort working remotely
- An open personality that’s engaging to the community
- A sense of urgency coupled with excellent organisation and time management
Diversity, Equity & Inclusion: #AlwaysFnatic
At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange family.
We know that applying for jobs can be daunting - but be assured that at Fnatic:
- Who you are, and how you identify has no impact on our selection process
- We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you
- We're happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience - just let us know.
About us
Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.
Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.
Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.
Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.
