Esports Marketing Manager
Berlin
Marketing – Marketing /
Full-time, Permanent /
Hybrid
As Esports Marketing Manager at Fnatic, you’ll design and campaigns across our franchise game titles, digital products, and fan engagement initiatives. You’ll have award-winning creators, elite Pro-Gaming talent and our in-house Studios team as your disposal to bring activations to life; and your work will directly contribute to building deep Fnatic fandom globally.
You will act as both an ideas generator and a conductor - coordinating internal and external teams to bring campaigns to life and deliver measurable impact.
We champion youth culture, innovation, and creativity in everything we do - and if this sounds like you too, please submit your CV and a cover letter in English. We welcome applicants who may not check every bullet point - if you’re passionate, creative, and able to make it happen, we’d love to hear from you.
What you'll do:
- Ideate, plan & execute integrated marketing campaigns related to Fnatic’s franchised game titles (e.g. Counter-Strike, League of Legends, Valorant, Rainbow Six), and build strong relationships with associated game publishers
- Develop and execute activations for digital assets and in‑game items, and well as product launches and other brand activity; utilising content and creator capability effectively
- Ensure all marketing activations deliver Fnatic’s brand promise and commercial goals
- Collaborate with Fnatic Studios, Social, Creators, Product, and Community teams to deliver storytelling and asset creation
- Manage CRM/product marketing initiatives tied to digital drops and title‑specific campaigns
- Oversee paid social media campaigns
- Lead campaign measurement, tracking KPIs, forecasting ROI and managing spend
- Monitor fan sentiment and youth culture trends; ensure activations resonate authentically
- Perform post‑campaign analysis, distilling insights to inform the next iteration
- Support global roll‑out, tailoring campaigns for different markets while maintaining consistency
- Brief and liaise with external agencies or partners when needed (e.g. for digital items or influencer campaigns)
- Collaborate with Legal on marketing regulations, especially around digital items and international execution
- Lead ad-hoc Marketing projects defined by your manager
We're looking for:
- Proven experience in developing impactful campaigns for youth‑centric, consumer or gaming brands
- Strong understanding of the esports landscape and virtual economies
- Experience working in a global context, nuancing campaigns for different international markets
- Creative flair balanced with ability to deliver
- Data‑driven and ROI‑focused mindset – comfortable forecasting and interpreting campaign results
- Excellent project management and communication skills
- Resourcefulness and flexibility, able to do a lot with a little where needed
- Excellent written and spoken English; other languages a plus
What we have to offer:
- The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
- Hybrid onsite/remote work policy
- Employee Assistance Programme (Health Assured)
- Enhanced parental leave policy
- Self-development book requests for the Fnatic Library
- Fnatic shop staff discount
Diversity, Equity & Inclusion: #AlwaysFnatic
At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange squad.
We know that applying for jobs can be daunting - but be assured that at Fnatic:
- Who you are, and how you identify has no impact on our selection process
- We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you
- We're happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience - just let us know.
About us
Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.
Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.
Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.
Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.
