Lifecycle Marketing Manager
Remote (US)
Marketing /
Full-Time /
Remote
About us:
Foodsmart is the leading telenutrition and foodcare solution, backed by a robust network of Registered Dietitians. Our platform is designed to foster healthier food choices, drive lasting behavior change, and deliver long-term health outcomes. Through our highly personalized, digital platform, we guide our 2.2 million members—including those in employer-sponsored health plans, regional and national Medicaid managed care organizations, Medicare Advantage plans, and commercial insurers—on a tailored journey to eating well while saving time and money.
Foodsmart seamlessly integrates dietary assessments and nutrition counseling with online food ordering and cost-effective meal planning for the entire family, optimizing ingredients both at home and on the go. We partner with national and regional retailers across the U.S., many of whom accept SNAP/EBT, making healthier food more accessible. Additionally, we assist members with SNAP enrollment and management, providing tangible access to nutritious food.In 2024, Foodsmart secured a $200 million investment from TPG’s Rise Fund, which supports entrepreneurs dedicated to achieving the United Nations’ Sustainable Development Goals. This investment will help us expand our reach, particularly to low-income workers who are disproportionately affected by diet-related diseases.
At Foodsmart, our mission is to make nutritious food accessible and affordable for everyone, regardless of economic status. We are committed to a set of core values that shape our culture and work environment:
Measured: We make data-driven, truth-seeking decisions.
Impactful: We are fueled by achieving our mission and vision.
Collaborative: We help each other be better and create a positive environment.
Hungry: We maintain a healthy growth mindset, seeking to overcome challenges with courage.
Joyful: We take joy in each other, our work, and the privilege of doing this work.
Whether you're a dietitian, a commercial leader, or a technologist, working at Foodsmart means being part of a team that is passionate, supportive, and driven by a shared purpose. Join us in transforming the way people access and enjoy healthy food.
About the role:
We’re looking for a technical, data-driven, and customer-obsessed Lifecycle Marketing Manager / Email Operations Manager to own the end-to-end execution of our email and SMS campaigns. In this role, you’ll be responsible for coding, segmentation, personalization (using Liquid logic), campaign setup, deployment, troubleshooting, and performance tracking across both ad-hoc and automated lifecycle campaigns. Your work will directly impact member enrollment and engagement, driving them to schedule and complete registered dietician appointments.
Reporting to the Director of Lifecycle Marketing, you’ll play a critical role in executing campaigns while collaborating cross-functionally with Marketing, Product, Engineering, Clinical Operations, Data, Clinical Intelligence, and Client Development Executive teams. You thrive in a fast-paced environment, proactively identify opportunities for optimization, and communicate technical concepts clearly to stakeholders.
You will
- Own end-to-end execution of email and SMS campaigns, including coding responsive templates (HTML/CSS), audience segmentation, Liquid-based personalization, QA testing, deployment, monitoring, and reporting.
- Leverage segmentation strategies to personalize content and drive engagement across diverse member segments.
- Troubleshoot and resolve technical issues related to email/SMS campaigns, ensuring seamless and on-time execution.
- Manage and enhance our lifecycle tech stack, working with Product and Engineering teams to ensure proper data flow, reliable integrations, and scalable infrastructure that supports accurate personalization at scale and smooth campaign execution.
- Track, analyze, and optimize performance, providing actionable insights and recommendations to stakeholders.
- Project manage and prioritize lifecycle marketing initiatives, contributing to sprint planning and aligning with broader business goals.
- Collaborate cross-functionally to integrate lifecycle efforts with key business initiatives across Marketing, Product, Engineering, Data, Legal, and Clinical Operations.
You are
- Detail-oriented yet efficient, balancing quality with speed.
- Data-driven, constantly testing, iterating, and optimizing.
- Customer-centric, empathetic toward diverse member needs and experiences.
- Self-starter, proactive and comfortable operating autonomously in a fast-paced, remote environment.
- Mission-driven and passionate about Foodsmart’s vision to make healthy eating simple and accessible.
You have
- 5+ years of experience executing and managing email and SMS campaigns.
- Hands-on expertise with ESPs like Customer.io, Braze, or Iterable.
- Hands-on expertise with Twilio.
- Advanced proficiency in email HTML & CSS, with experience designing responsive email templates.
- Expertise in Liquid logic for dynamic content and personalization.
- Experience troubleshooting technical issues, optimizing deliverability, and improving inbox placement.
- Advanced analytical skills, with the ability to interpret data, identify trends, and provide insights.
- Strong experimentation mindset, with experience in A/B and multivariate testing.
- Strong written and verbal communication skills, with the ability to collaborate across teams.
Nice-to-have's
- Experience in telehealth, nutrition, or healthcare.
- Experience with push notifications and mobile messaging.
- Built an email design system or modular template library.
- Experience working at a high growth stage startup.
- Experience with Figma, Email on Acid, and Dreamweaver.
- Experience in supporting the implementation of a CDP alongside Product and Engineering.
$95,000 - $115,000 a year
Role: Lifecycle Marketing Manager / Email Operations Manager
Location: Remote
Base Salary Range: $95,000/yr to $115,000/yr + equity + benefits
Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries at our headquarters in San Francisco, California. Individual pay is determined by work location, job-related skills, experience, and relevant education or training.
About our benefits and perks:
Remote-First Company
Unlimited PTO
Flexible & remote location
Healthcare Coverage (Medical, Dental, Vision)
401k, bonus, & stock options
Registered Dietitian Sessions
Wellness reimbursement
Foodsmart is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.
