Senior Product Manager
Remote/Toronto / Remote
Product – Product Management /
Salaried, Full-Time /
Remote
Who You Are:
As the Senior Product Manager for Formstack Forms for Salesforce, we seek an individual with a deep understanding of the Salesforce ecosystem and a proven track record in delivering successful SaaS B2B products. In this role, you will lead the strategic direction and development of our native Forms product within Salesforce, fostering autonomy, ownership, collaboration, and ongoing learning within the team. Responsibilities include defining the product vision and strategy, conducting continuous discovery to understand evolving customer needs, collaborating cross-functionally, prioritizing feature enhancements, and driving product adoption within the Salesforce community. Your leadership will empower the team to make autonomous decisions and deliver value through ongoing discovery and iteration. We seek a candidate who actively practices the principles of empowered product teams and continuous discovery, driving innovation and delivering successful products that meet customer needs.
How You Will Succeed:
- Take ownership of your product and contribute to a holistic product vision, aligning with Formstack’s vision.
- Identify initiatives that contribute to our business and strategic objectives by communicating strong hypotheses, business and product outcomes.
- Collaborate closely with our Partnerships team across all activities and decision-making.
- Create and consistently update dashboards and documentation to track success measures of your product area’s activation, key feature adoption, and individual initiative success.
- Conduct weekly discovery activities alongside Product Design and Engineering to identify opportunities and pain points, including customer interviews, competitive reviews, and internal process optimizations.
- Evaluate value, feasibility, usability, and viability risks for all opportunities, working closely with colleagues to mitigate them.
- Maintain a demonstrated understanding of competitive solutions in the market related to the product area.
- Identify main personas to support decision-making on all aspects of product through effective use of segmentation that aligns and influences our positioning.
- Maintain a list of representative customers, partners, and other user stakeholders for feedback.
- Collaborate with your Product Design and Engineering colleagues to prioritize ruthlessly the roadmap and backlog, ensuring clear outcomes and success criteria for all deliverables.
- Demonstrably increase the pace of value delivery to customers while being mindful of undesired and probable impact on quality and security.
- Monitor product quality on a daily or weekly basis through effective use of automated dashboards.
- Drive vulnerability remediation efforts and support the implementation of trust frameworks like SOC2 in the product area. Contribute to the 2025 strategy on which Trust frameworks to pursue next as it relates to your product area.
- Lead execution and/or strategy of pricing & packaging decisions in the product area.
- Effectively manage product lifecycle through sunsets, pricing, and other approaches in the best interests of the business.
- Support your teams as needed, including process improvements, guidance, and escalations.
- Maintain awareness of the product roadmap across all teams while being mindful of dependencies.
- Drive alignment and gather feedback from cross-department stakeholders continuously.
- Partner with Product Marketing Manager and other GTM stakeholders on Positioning, Messaging, Strategy, Communication, and Launches.
- Advocate for the Product team within the organization, helping to develop and maintain team processes and gathering feedback.
- Communicate and evangelize with colleagues, customers, and partners regularly and independently with respect to your initiatives, impact, and team.
What We Are Looking For:
- Bachelor's degree in Technology or related field preferred.
- Minimum of 5 years of experience in SaaS Product Management.
- Proficiency in Salesforce ecosystem products and go-to-market approaches.
- Demonstrated track record of successful product management, supported by clear numerical evidence of outcomes.
- Exceptional written and verbal communication skills, with the ability to deliver compelling presentations and documentation consistently and rapidly.
- Strong organizational skills, including prioritization, follow-up, and meticulous attention to detail, coupled with an owner mentality.
- Hands-on experience with empowered product teams and a continuous discovery approach to product management.
- Commercial acumen to develop effective business cases.
- Extensive experience in Go-To-Market strategies, collaborating with Product Marketing, Sales, and Partnerships.
- Expertise in identifying insights and crafting Pricing & Packaging strategies.
- Proven ability to manage the entire product lifecycle.
- Knowledge of modern best practices in internal processes and tooling across Marketing, Customer Experience, Sales, and Engineering.
- High-level interpersonal skills with an emphasis on leading with empathy and establishing constructive boundaries.
- Must be fluent in written and spoken English
Bonus Points:
- Previous involvement in building and overseeing ecosystem products (e.g., EHR systems, Student Information Systems, CRMs).
- Previous involvement in building and overseeing native products within the Salesforce ecosystem; Salesforce certifications are advantageous.
- Demonstrated success in introducing new products to market.
- Familiarity with compliance frameworks such as HIPAA, SOC2, FedRAMP, among others.
- Proficiency in Formstack product functionality.
- Experience with document management systems, e-signature solutions, and/or form-building platforms.
