Social Media / Creative Specialist

Sacramento, CA
Home Office – Marketing & Enrolllment /
HR 12 (Hourly Fulltime 12 month calendar FULL Benefits) /
About the Employer
Rex and Margaret Fortune School of Education is a comprehensive education system including, non-profit preschools, a network of tuition-free, public charter schools (TK-12th), and a school of education with a masters programs and educator preparations programs accredited by the California Commission on Teacher Credentialing in Sacramento/San Bernardino County. We prepare students for college starting in preschool Transitional Kindergarten in San Bernardino and Sacramento Counties and are focused on closing the African American achievement gap.

Our Mission:
To graduate high achieving students of good character prepared for college and citizenship in a democratic society.

Our Vision:
To prepare teachers for service in public schools with competence and sensitivity that will enable them to develop students to their fullest potential.

Our Approach:
At Fortune School our education philosophy is The Five Pillars--1) High Expectations, 2) Choice and Commitment, 3) More Time, 4) Focus on Results, 5) Citizenship. We follow this philosophy in all our academic programs in service to the wide range of people we serve from preschool to masters.

Job Summary: The Social Media / Creative Specialist is the artistic force behind Fortune's branding and campaigns, primarily focusing on photography and videography. Reporting to the Marketing Manager, this role ensures that all visual elements resonate with our audience, convey our message effectively, and align with our brand identity. The success of this role is contingent upon forming strong, collaborative relationships with peers on the marketing team.

Photography and Videography

    • Develop high-quality photo and video projects from concept to completion, ensuring alignment with Fortune's mission and objectives.
    • Create compelling multimedia projects, primarily focusing on videos and photos, to effectively convey Fortune's message and brand identity.
    • Generate captivating and coherent visuals that enhance the communication strategy and brand positioning, supporting marketing and promotional efforts.

Asset Production and Optimization

    • Produce refined visual assets for print and digital media with clear messaging and brand alignment, prioritizing photo and video content.
    • Adapt visual content to suit different platforms and audiences, maintaining a consistent and appealing brand presence across various media.

Enrollment and Recruitment Support

    • Produce visual materials to support achieving 100% student enrollment and staff recruitment, collaborating with marketing team peers to ensure the material's efficacy.
    • Develop visual content for specialized campaigns targeting leadership roles, such as principals, to highlight the benefits and unique offerings at Fortune.

Inter-departmental Collaboration

    • Work in tandem with various departments to visually communicate their unique messages and campaigns.
    • Attend operational meetings, offer creative insights, and ensure that design perspectives are incorporated appropriately.

Trend Analysis and Professional Development

    • Stay informed on the latest trends, tools, and technologies in photography, videography, and design, integrating them as appropriate to maintain the contemporaneity and effectiveness of Fortune's visual branding.
    • Participate in workshops and training sessions to continually refine creative skills and expand knowledge.


    • Strong alignment with the mission, vision, and approach
    • 5+ years of professional experience in photography and videography, preferably in an educational or non-profit setting
    • Proficiency in photography and videography tools and software, as well as design software such as Adobe Creative Suite
    • Effective communication skills with an eye for detail
$31.25 - $36.05 an hour
At Fortune School of Education, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $31.25-$36.05 per hour.
Fortune School of Education provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This position description intends to describe the general nature and level of work being performed by people assigned to this position. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.