Customer Acquisition Specialist at Nila

London or India
Studio – Commercial /
About Us

Nila: Global Healthcare Membership for NRI Communities

Nila is a global healthcare platform tailored for NRI communities. A large amount of remittance payments are sent from the UK/US to India every month with the primary use case being for healthcare, yet this does not ensure the quality or consistency of healthcare received by family members. Nila will guarantee the level of care that family members in India receive, whilst making the payment process seamless and transparent.

We envision a future where immigrants can seamlessly pay for healthcare services for their family in India - ensuring the wellbeing of their families no matter where they are located, and thereby bridging the geographical gap in healthcare support.

🚀 We have traction

We are backed by one of the leading early stage VCs in Europe - Founders Factory and Aviva, UK’s leading insurance and financial services companies. We already have customers in the UK/US using our services in India, and our waiting list just keeps on growing.

About the Role:

We are seeking a driven and results-oriented Customer Acquisition Specialist to join our growing team. You will be responsible for identifying, qualifying, and nurturing leads to convert them into paying customers. You'll play a crucial role in driving our sales growth and building a strong customer base.


    • Proactively generate qualified leads through outbound calls, social media outreach campaigns, and research to identify potential clients who are a good fit for our care solutions.
    • Qualify leads by understanding their needs, pain points, and budget through informative and empathetic conversations. Address objections and concerns to overcome sales hurdles (if applicable).
    • Convert leads into satisfied customers by developing and delivering compelling presentations or product demos. Negotiate and close deals (depending on the company structure) while building and maintaining positive relationships with families considering our services.
    • Maintain accurate sales records and reports within a CRM system.
    • Analyze lead data and campaign performance to identify areas for improvement and contribute to the development and execution of lead generation strategies.
    • Collaborate with the Ops and Product Teams to gather customer feedback and ensure our services and products are aligned with their needs.
    • Manage a dedicated community group on WhatsApp or another social media platform, fostering engagement and providing support to existing clients and their families.


    • Minimum 2 year of sales experience, preferably in the healthcare or senior care industry.
    • Excellent communication and interpersonal skills, with the ability to build rapport with people from diverse backgrounds.
    • Strong active listening skills and the ability to understand individual client needs.
    • Proficiency in phone sales techniques and closing strategies.
    • A genuine passion for providing exceptional care and supporting families.
    • Experience with social media platforms for business communication (a plus).
    • Experience managing online communities (a plus).
    • Fluency in English and an Indian dialect is required. Hindi fluency is a plus.


    • Competitive salary and commission structure.
    • Opportunity to work in a fast-paced and rewarding environment.
    • Be part of a team that makes a difference in people's lives.
    • Potential for growth and development within the company.

What we'll assess on:

    • Proven track record of success in Customer Relationships within a Healthtech startup or scaleup environment
    • Understanding of Indian culture and it’s gaps in relation to healthcare
    • Experience working for a high growth startup
    • Experience working with a Diverse Global Team
    • Strong analytical and problem-solving skills
    • Excellent communication and interpersonal skills, with the ability to build rapport with clients and colleagues
    • Proficiency in data analysis and reporting tools.

What's in it for you?

    • Working with an experienced CEO & Founder with industry experience
    • Competitive starting salary so we don’t have to worry about fundraising early on
    • Hands-on operational support from a team of smart and passionate people from Founders Factory
    • A unique opportunity to build a business that will scale fast whilst having a meaningful impact in the lives of families with loved ones in India.
To Apply: Please submit your CV and a paragraph outlining you’re suitability for the role. We look forward to hearing from you!

Founders Factory is a proud Equal Opportunity Employer.

We are committed to fostering an inclusive environment where people can authentically be themselves and are free to challenge, take risks and think creatively.

We recruit, develop, compensate and promote our team members based on merit. We know how important it is not only to include, but to actively seek out diversity of thought and experiences. We want to hear from you regardless of your race, religion, national origin, sex, gender identity, sexual orientation, disability, age, status, or any other applicable legally protected characteristics.

The requirements shared in our job descriptions are guidelines. If your skills are transferable and you are in the ballpark with the number of years of experience we are looking for, please apply and we will consider you for the role.