Paid Media Manager (London)
London
Marketing – Acquisition Marketing /
Full-time /
On-site
About Fresha
Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide.
Fresha is used by 110,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.
The company is headquartered in London, United Kingdom, with 12 global offices located across North America, EMEA and APAC.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive subscription-free business software and financial technology solutions.
Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role Overview:
Given our exciting and progressive growth plans, we are looking for an exceptional Paid Media Manager to come and join our global business. We need someone who is currently at the forefront of best-in-class ideas and execution of paid search.
Reporting directly to the Head of Performance Marketing, you will be accountable for supporting the growth of partner acquisition via paid search channels at Fresha.
This is a great opportunity for someone looking to work in a fast-paced and changing environment, who likes to work autonomously, enjoys a challenge and wants to make an impact.
To foster a collaborative environment that thrives on face-to-face interactions and teamwork, all Fresha employees work from the office five days per week. Our London HQ: The Bower, 207-211, Old St, Tower, London EC1V 9NR
Responsibilities
- Your role will support the strategy and lead the execution of our global acquisition strategy across our paid media marketing, bringing best-in-class principles and practices.
- You’ll build, manage, analyse and optimise our acquisition campaigns across SEM and Social to drive revenue and increase ROI, with hands-on management within Google, Bing, Meta & TikTok ad platforms.
- Manage all granular aspects of performance marketing, including bid management, keyword maintenance, ad copy, landing page development, campaign structure evolution, and audience generation.
- Work with CRM and BI teams to scope and build audience segments to test, scale, and optimize customer targeting.
- Understand user journeys and execute AB testing to evaluate and optimize each touchpoint, maximizing conversion rates and driving performance marketing efficiencies.
- Support the budgeting, planning, and execution of paid media marketing activities.
- Deliver continued lead generation growth across key markets, optimizing toward value through marketing and sales funnels.
- Work closely with Analytics to ensure accurate data capture and tracking system reporting.
- Monitor acquisition marketing KPIs via dashboards and reports, identifying opportunities and diagnosing issues quickly, taking swift action as needed.
- Generate presentations to communicate the performance of paid acquisition marketing across the business.
- Collaborate with the wider marketing team to deliver cross-channel campaigns.
This list is not exhaustive, and there may be other activities you are required to deliver.
Requirements
- At least 4 years’ experience running acquisition-focused campaigns, ideally within a fast-paced B2C or B2B environment.
- Extremely digitally savvy, with exceptional mastery of cutting-edge tools and hands-on expertise within paid media.
- Deep understanding of digital marketing funnels, associated metrics, and KPIs.
- Proven track record of delivering successful ROI through digital marketing campaigns.
- Analytical and data-driven marketing expertise, with decisions based on insights and facts.
- Creative thinker with a problem-solving mindset.
- Team player who is happy to roll up sleeves and assist when needed.
- Self-starter with a proactive approach.
- Comfortable working in a fast-paced, changing environment.
Bonus points:
- Agency experience, bringing best-in-class ideas from experienced colleagues and a wide range of clients.
- Experience within both B2B and B2C brands.
Benefits
- Onsite (5days in the office per week)
- Competitive salaries
- Pension plan (up to 5% self + 3% company contribution)
- 25 days PTO
- Weekly office lunches (Fridays)
- Travel coverage when visiting teammates - through workshops and social events
Inclusive workforce
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.
We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.
We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.
