Director of Demand Generation (Onsite)
Denver, CO
FRONTSTEPS – Marketing /
Full-time /
On-site
FRONTSTEPS is the nation’s most comprehensive Community Management platform that simplifies how management companies and homeowner associations connect, operate, and optimize modern communities and management companies. With a focus on mobile-first technology and best-in-class user experiences, our platform makes it easy for community leaders to collaborate and drive prosperous communities and management companies.
At FRONTSTEPS, we know that we cannot build a community-focused platform without actively investing in our team. That’s why you’re here. Our internal FRONTSTEPS community is built upon talented people that get their hands dirty, engage in problem solving, and ultimately make our platform the most competitive service on the market.
POSITION OVERVIEW
We are seeking an experienced Director of Demand Generation to join our Marketing team and lead three demand generation teams - Direct, Partner Channels and Customer. Your team is responsible for pipeline generation and revenue growth through demand generation tactics, campaigns, execution, and measurement. Collaborating closely with Sales and Product Marketing, you will craft a compelling multi-year demand generation strategy, content, and offerings tailored to key buyer personas throughout their lifecycle—from acquisition to retention and expansion.
As the primary owner of marketing-sourced pipeline within FRONTSTEPS, you will drive the strategy and execution of all demand generation programs. These encompass in-person and virtual events, SEM, SEO, content syndication, and lifecycle marketing initiatives—all geared towards boosting market awareness and fueling demand to expedite pipeline and sales growth. Thriving in a fast-paced environment, you have a passion for testing, learning, and iterating. Your approach is data-driven, demonstrating deep expertise in measuring, tracking, and reporting on demand generation programs. You are responsible for not just running the team but evolving the strategy and outpacing the competition.
ESSENTIAL FUNCTIONS
- Strategy Development and Campaign Management
- Formulate and implement a multi-year demand generation strategy aligned with overall marketing and business objectives.
- Strategize, execute, and optimize multi-channel demand generation campaigns across product lines and geographies to generate high-quality leads.
- Collaborate with content, design, and digital marketing teams to create compelling, targeted campaign assets.
- Lead Generation
- Implement lead generation programs to propel marketing-sourced pipeline for Sales.
- Leverage both inbound and outbound marketing tactics to capture and nurture leads.
- Shape the optimal lead scoring and routing approach to enhance lead quality.
- Analytics and Reporting
- Enhance our analytics and technology capabilities to bolster demand generation programs.
- Set key performance indicators and metrics for demand generation initiatives in alignment with our Sales and Marketing teams.
- Analyze campaign performance, implement continuous improvement, supported by our marketing and sales analytics teams.
- Develop clear and succinct narratives that educate and engage senior leadership.
- Cross-functional Collaboration
- Partner with Product Marketing to prioritize target audiences and segments, tailoring campaigns for effective reach and engagement.
- Collaborate with the sales team to comprehend lead quality, making data-driven adjustments to improve conversion rates.
- Performs other duties as requested by management.
SKILLS & QUALIFICATIONS
- Bachelor's degree or equivalent work experience.
- 3+ of related SaaS demand generation experience.
- High attention to detail.
- Excellent communication and interpersonal skills.
- Ability to exercise judgment and work independently.
- Ability to handle shifting priorities.
$142,500 - $182,500 a year
This position is based out of Denver Headquarters and pays and annual salary of $142,500 - $182,500.
This position will remain open through 05/15/2024.
Benefits include the following:
· Medical, Dental, and Vision
· Company sponsored Life Insurance
· Voluntary Short-Term Disability, Long-Term Disability, and Life Insurance
· FSA/HSA
· Paid Time Off
· Sick Time
· Internet Reimbursement
· 401k match
FRONTSTEPS is proud to be an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, or disability status.
