Sr. Manager, Integrated Marketing- Key Account

Playa Vista, CA
Brand Group – Marketing and PR
Full-time

Fullscreen is seeking a highly motivated and extremely creative individual to work in our LA office. 
This position will be responsible for influencer marketing strategy, packaging and execution for a strategic partnership between Fullscreen and a key Toys/Kids account. 
This individual will lead brand partnerships across the full life of a campaign, architecting content recommendations that are deeply rooted in insights, building materials, leveraging all Fullscreen content solutions, and executing content to deliver on this key account’s core marketing objectives.You must understand how to work directly with influencers/managers to negotiate deals and manage the execution process in collaboration with production.
In this role, the candidate will report into the Director of Integrated Marketing Activations and will play a dual role as both a strategic content expert and activations lead.
The ideal candidate would have a passion for content creation, knowledge of YouTube, and digital entertainment and the world of social media influencers. The candidate mustunderstand how to develop and position content marketing and sponsorship opportunities in-line with brand strategies, must be confident interfacing with individuals of all levels (both internally and externally), will lead internal brainstorms and work in a fast-paced environment that often involves juggling multiple priorities. The candidate must have a proven track record of activating integrated campaigns, be detailed oriented and have a deep knowledge of social channels, digital entertainment and the world of social media influencer.
 
RESPONSIBILITIES:
     Business lead for all Influencer Marketing efforts for this key account, working in close partnership with Account Director
     Develop custom marketing ideas in response to Product Priorities and RFPs for this key account using innovative digital solutions and leveraging the suite of Fullscreen capabilities
     Work and align with internal stakeholders to ensure successful campaign development and execution
     Participate and lead brainstorming sessions with sales, creative, and account management teams to build client solutions for this key account Influencer efforts
     Maintain an in-depth working knowledge of Fullscreen talent, Fullscreen audiences, and the company's media, O&O and social product offerings
     Partner with Fullscreen talent to create ground-breaking custom content programming
     Build relationships with talent and talent management in effort to negotiate and execute seamless business on behalf of this key account 
     Manage content which supports the creation and overall maintenance of sponsored digital content for this key account
     Lead campaigns through activation life-cycle
     Partner with and support Account Management, Production and Talent teams in program development and execution
     Take responsibility for project timelines and program deadlines
     Ensure that all projects are executed within or under budget
     Manage talent and vendors on assigned projects
     Initiate and lead internal and agency/client status meetings
     Track overall campaign performance (video views, social reach, QC), and leverage performance data to inform optimization and/or future strategic planning.
     Stay on top of industry trends, events, new technologies, unique opportunities 
 
QUALIFICATIONS:
     6+ years experience in branded content
     2+ years working in the influencer space or with influencer / social talent
     Stellar client management, interpersonal communication and collaboration skills
     Strong content/creative development experience
     Expertise in management of production process for all custom programs, from creation of content to program launch
     Strategic, creative thinker with the ability to turn ideas into holistic content programs
     Excellent writing and presentation skills - both in structure and content
     Strong attention to detail, organized, and good management skills
     History of developing and maintaining production schedules and assets
     Able to manage multiple projects and extremely tight deadlines in a high-paced environment
     Must be a self-starter and a strong problem solver
     Ability to work well with different personalities and within a team setting
 
 
PERKS + BENEFITS:
      Flexible dress code
      Kitchen stocked with snacks
      Pet Insurance
      Catered lunches on Fridays
      Health, dental, and vision benefits
      401(k) with a company match
      Generous paid time off each year
      Both paid maternity time and paid paternity time
 
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ABOUT FULLSCREEN:
Fullscreen Mediais a global leader in social-first entertainment experiences serving creators, brands and consumers. Fullscreen Media is comprised of three key businesses: Fullscreen Creator Network is the biggest network empowering creators through a variety of services, from audience development and programming support to management, content production and merchandising. Fullscreen Entertainment reaches consumers through creator-driven experiences from Fullscreen Live, original content from Fullscreen Productions and the pioneering Rooster Teeth studio, and subscription video on demand services “Fullscreen” and Rooster Teeth’s “FIRST.” Fullscreen Brandworks partners with major brands to tap into the power of social media with original entertainment, influencer marketing, multi-platform social content and targeted media through the Fullscreen Media Network.
For a behind-the-scenes glance at what it's like to work at Fullscreen Media, click HERE.
Fullscreen, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability.