Senior Manager, Measurement & Insights, Data Strategy & Analytics ( Remote)

New York, NY /
Brand Group – Brand Services /
Contractor

Fullscreen is looking for a Senior Manager, Measurement & Insights (Temp) to enhance Fullscreen’s value to our advertising partners through groundbreaking research and insights. This role will be an integral part of the Data Strategy & Analytics team - blending platform data and primary research to deliver insights-fueled narratives that elevate industry intelligence and reinforce Fullscreen as a curator of business-critical learnings. This role will aid the Measurement & Insight team by leading the design, implementation, analysis, and communication of custom studies for target audiences and programming. This is a role that will report to the VP, Data Strategy & Analytics and is US remote-based ideally located in EST.
 
Responsibilities:
 
      Help design and execute early stage concept and development tests, talent evaluations, category deep dives, creative evaluations, brand research, etc. via both qualitative and quantitative research methods
      Collaborate with the team to draft and edit questionnaires, recruitment screeners and full/topline reports and presentations
      Manage our always-on, proprietary youth panel
      Design and implement measurement frameworks for new business pitches
      Utilize internal data and 3rd party vendors to develop cutting-edge effectiveness products to take to market that will help measure clients’ return on investment and business outcomes (brand awareness, sales, LTV, etc.)
      Present attribution results and consumer insights presentations to clients in-person and at larger forums including conferences and events
      Stay abreast of generational and social media industry news, trends and best practices
 
Required Skills & Experience:
 
      7+ years of consumer insights or ad effectiveness experience at a media company or advertising agency
      Expert knowledge and proven application of a wide range of quantitative and qualitative research initiatives and methodologies to solve business objectives, including: survey development and execution, segmentation, advertising effectiveness, panel research, ethnography, focus groups, brand tracking, competitive intelligence, etc.
      Experience with audience measurement (Nielsen, comScore), location attribution, sales lift, and multi-touch attribution providers
      Strong quantitative skills, including both analytical abilities as well as familiarity with advanced analysis tools (Qualtrics, SPSS, Tableau, etc.)
      Exceptional written and oral communication skills, and experience presenting to large groups– you’re articulate and engaging, and able to bring your stories to life.
      Interest in kids, youth, and generational research