Digital Marketing Team Lead
Ottawa, ON /
Marketing – Marketing /
Full Time
/ Remote
Founded in 2011, Fullscript supports 70,000 health practitioners across North America committed to delivering better patient care.
Fullscript provides the ability to prescribe and manage the use of healthcare’s best supplements all in one place. Fullscript's online prescribing platform provides access to over 20,000 practitioner-grade products from over 300 brands, enabling practitioners to create fully personalized plans for their patients. With an unrelenting focus on quality and convenience, Fullscript delivers a patient experience that can't be found anywhere else.
Fullscript is a company where teammates embrace a growth mindset, have their talents celebrated, are given the tools to Grow Faster Than The Company, and are inspired to put their wellness at the forefront of their everyday lives. As a result, Fullscript has been consistently recognized for its culture and leadership. Check out our Culture Guide here.
We are looking for a Digital Marketing Team Lead to own our digital footprint and analytics. You’ll drive meaningful business growth through maximizing practitioner traffic, engagement, and conversion, driven by a deep understanding of the practitioners’ buyer journey.
Managing and orchestrating a team of internal and external resources, you will collaborate cross-functionally with engineers and content specialists to enable lead generation on our five domains (fullscript.com, emersonecologics.com, wellevate.com, mytavin.com, academy.fullscript.com), with about 90% of your time focused on driving top-of-funnel traffic and signups to fullscript.com.
Reporting into the Director of Lifecycle Marketing, you will be joining a team of passionate, data-driven professionals who excel by prioritizing ruthlessly, testing relentlessly, celebrating rapid iteration, and supporting one other.
What you'll do:
- Own business and web performance metrics, leveraging our web presence as a demand generation conversion channel, and sharing results with key stakeholders on a regular basis.
- Own relationship with our digital agencies who are responsible for SEO, paid media, and website design/content.
- Analyze web traffic, multi-touch campaign attribution, and conversion behaviors on a daily basis; recommend and implement changes in strategy, structure, or both to improve audience impacts and achieve targeted outcomes.
- Partner with our agency to develop the strategic roadmap for the website with a strong emphasis on test & learn and continuous improvement for key metrics and an information architecture project for fullscript.com in 2023.
- Assure that all web and digital properties support each other as well as the practitioners’ journey.
- Establish web processes and workflow, providing guidance and training for site contributors.
- Partner with Product Marketing to obtain a deep understanding of our personas and their buyer journey, especially as it relates to messaging and website conversion points.
- Proactively work with marketing leads to understand business needs and goals with the ability to prioritize web projects based on value to the company.
- Oversee the functionality of the website, ensuring we have the right tools and technology stack to a) support optimal load times and performance and b) drive business goals.
- Partner closely with the engineering manager to activate changes to the site.
- Own project prioritization/team capacity, organizational structure, career growth and outcomes for your team.
What you bring to the table:
- Proven outcomes and skills are more important than years at a job, but we suspect 5+ years of experience in website strategy will have helped the successful candidate earn a proven track record.
- Strong grasp of SEO best practices and principals to be able to understand the agency’s SEO recommendations to make decisions on when to assume risk and represent those decisions to the executive team.
- Strong grasp of UX best practices and principals to successfully incorporate them roadmaps and decisions.
- Demonstrated expertise in project management, including familiarity with project management principles and toolsets (Asana); fluency in managing timelines, dependencies, deliverables, milestones, and resource allocation.
- Ability to discern when to activate new projects or to defer in favor of the roadmap based on potential long-term impact to the business.
- Expert-level experience using GA4.
- Expert-level experience with heat/click mapping; Crazy Egg currently instrumented.
- Expert-level experience with A/B testing tool; Google Optimize to be instrumented, likely prior to your start date.
- Usertesting.com and Mixpanel experience a bonus.
*Our Wherever You Work Well philosophy means Fullscript teammates get to pick their own office — whether that’s in-office, at home, or a bit of both.
Fullscript is committed to diversity in its workforce and is proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.
Accommodations are available on request for candidates taking part in all aspects of the selection process. Please send an email to accessibility@fullscript.com and let us know the nature of your request and your contact information.
Our team handles both personal information and personal health information, which means candidates that receive and accept employment offers must undergo a background check.
Want to learn more? Check us out at www.fullscript.com/careers, find us on social media, or check out our culture guide.
