Senior Associate, Paid Search

Bengaluru, India
Paid Media – Paid Search /
Hybrid
·       5/6+ years’ experience directly related to Search Engine Marketing (Google, Bing, etc.) with a focus on direct response campaigns (CPA, ROI, ROAS.)
·       Experience with Google Ads, Bing Ads, SearchAds360 (DoubleClick) etc.
·       Strong analytical skills with the ability to analyze raw data, draw conclusions and
develop actionable recommendations
·       Advanced in keyword analysis, campaign structure, SEM strategy, and writing of ad
copy.
·       Advanced Excel skills
·       Strong interpersonal and verbal communication skills, as well as the ability to
articulate data clearly and effectively in person and in writing
·       Ability to train and manage individuals at multiple levels, from entry to manager level