Business Development Associate-Ghana (Remote/Consultant)

Accra / Kumasi
Business Development /
Full time - contract /
At Generation, we believe in the power of employment to change lives. We are a global nonprofit organization that supports adults to achieve economic mobility through employment. Generation trains and places adult learners of all ages into careers that are otherwise inaccessible, working in partnership with governments, employers, and other system actors. We also conduct original research and share data insights on high priority global workforce transition topics to inform decision-making by workforce system stakeholders. Launched in 2015, Generation comprises a global hub (Generation You Employed, or GYE) and a network of in-country affiliates. To date, the network has 100,000+ graduates and 11,000+ employers across 46 professions and 17 countries.  

When learners join Generation, 91% are unemployed, of which nearly half are long-term unemployed.  Three months after completing our program, graduates have an 78% job placement rate, rising to 88% within six months. Of our employed graduates, 68% are hired by repeat employers who have previously hired Generation graduates, and 89% are in jobs directly related to the profession for which we have trained them. Employed graduates immediately earn an average of 3-4X their previous earnings.  Two to five years after graduation, 77% of our alumni from upper-middle income countries continue to meet their daily financial needs and 63% can save for the future. To date, Generation’s global graduates have earned more than $1 billion in wages. Generation graduates typically have a secondary school background, 54% are female, 34% have dependents, and the majority identify with underrepresented communities in their country. 

We are looking for a Business Development Associate’s (BDA) who will play a pivotal role in contributing to Generation Ghana's strategic objective of sustainability. The BDA will ensure the long-term viability of the organization by establishing and nurturing relationships with employers who align with our mission.
Additionally, you will be responsible for establishing and maintaining relationships with employers, ensuring that they recognize the value of hiring entry-level talent through Generation Ghana's programs. The individual will need to be proactive; demonstrate effective sales strategies, in collaboration with the Employer Engagement Manager, to contribute to the organization's mission of connecting youth to meaningful employment opportunities.
You will be joining at an exciting time for Generation as we look to increase the number of freelancing programs we deliver whilst launching into Ghana.
We have been funded to deliver new training and placement programs for a number of remote-friendly friendly roles (such as Virtual Assistants, Data Analysts, Digital Marketing, Web Development and Customer Service). We will be testing a variety of delivery models, such as coordinating a coalition of local partners to experiment and learn, before scaling our efforts. As such we are looking for individuals who can bring prior knowledge, expertise and skill to this project, to make an impact and drive excellent results.
This role is a full-time fixed-term contract until June 2025, with a possibility to extend. This will be a remote role that is flexible on location. Preference will be given to candidates based in the time zones of GMT+0 through GMT+3 to support overlap with teams and external partners spanning North America, Europe, Africa, and South Asia. Slight preference for candidates based in West Africa. Hours are expected to be 40 hours per week.

1. Employer Relationships - 70%
(a) Employer Engagement:
·       Engage in outreach, field visits, cold calling, and online platforms to expand Generation Ghana's employer base.
·       Generate leads and identify employer opportunities through referrals and online platforms.
(b) Targeted Employer Acquisition:
·       Bring in employers who hire entry-level employees and pay a living wage.
·       Sell the full array of programs offered by Generation Ghana, emphasizing their relevance to the employer's needs.
(c) Cross-Selling and Collaboration:
·       Recognize and refer cross-sell opportunities, fostering comprehensive service adoption.
·       Support in collaborating with employers to understand their staffing and talent requirements.
(d) Sales Reporting and Strategic Growth:
·       Prepare and submit timely sales reports for the assigned sector, tracking progress toward sustainability goals.
·       Continually identify business growth opportunities aligned with the strategic direction of the assigned market.
(e) Collaboration with Employer Engagement Manager (EEM):
·       Work closely with the EEM to develop and implement tailored sales plans and initiatives.
·       Support in Identifying new potential employers to secure opportunities based on set Generation Ghana targets.
·       Engage in regular social listening for on-demand employment opportunities

2. Coordination with Internal Team - 20%
·       Effectively communicate important updates and relevant employer engagement information to other Generation teams.
. Collaborate closely with the Job Placement team to schedule and manage employer presentations for candidates and coordinate employer interview days.
·       Share key data and insights from employer interactions with the internal team to inform decision-making and refine plans, initiatives and strategies. Collaborate also with the Employer Engagement Manager and other Generation Ghana teams to analyze trends and identify growth opportunities in line with Generation Ghana's goals.

3.     Brand and knowledge Building - 10%
·       Participate in conferences, exhibitions, and other relevant venues to increase and maintain Generation's visibility. This includes brand building at conferences, learning events, and other channels.
·       Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, benchmarking state-of-the-art practices, and participating in professional societies.
4. Any other responsibilities as may be assigned.
·       3+ years proven sales track record with consistent achievement of targets (With recruitment in tech industry experience desired)
·       Strong understanding and a robust network of Ghanaian employers and the private sector landscape, with a view on their entry level hiring trends.
·       Knowledge of sales process from initiation to close, CRM software, and MS Office (particularly Excel)
·       Excellent communication, negotiation, and interpersonal skills
·       Strong time management and organizational abilities to prioritize tasks and meet deadlines.
·       Resolutely data-driven in problem-solving approach