Social Media Manager

Los Angeles, CA /
Marketing /
Remote
Why build in the web 2 world when you can be part of the future?

Developed by Monarch Gaming, Genopets is a Free-to-Play, Move-to-Earn mobile NFT game built on Solana †. 

At Genopets, we make it fun to live an active lifestyle by merging the nurture and evolution of Tamagotchi, with the training and battling of Pokémon and the fitness and social incentives of Strava. Along the way, players earn crypto for staying active in their daily lives.

With over $8.3M raised in our seed round led by premiere gaming and crypto venture capital firms Konvoy Ventures and Pantera Capital, the Genoverse has grown to a community of over 200k people in just the last 6 months. We’re looking for talented dreamers and builders to help us develop and scale our fantastic game, community, and world. 

Learn more about our game here. Keep scrolling to learn more about the role. 

If you understand all the concepts in this statement, seriously consider joining the team. If you don’t, but you’re intrigued, don’t worry—we can teach you. 

About the Position
As a Social Media Manager on the Genopets team you will play an integral role in communicating our vision to the world across all our customer channels. From Tweets, to IG stories, Discord announcements, and emails, you will have the opportunity to greatly shape the voice of our brand. You’ll have an opportunity to be creative and inspiring that combined with your organization and attention to detail (typos drive you crazy), gives you an ability to empathize with your audience through dialogue across all of our channels. You see a long form article and immediately recognize ways you can break out the key messages within to replicate into numerous posts across channels. 

The ideal candidate will have a self-starter mentality, thrives in a fast-paced environment, and is interested in the intersection of web3, gaming, and fitness.

What You’ll Do

    • Proactively own our social content calendar by being responsible for drafting and publishing content that simultaneously keeps our community informed and excited.
    • Understand and embody the perspective of our community to create content that resonates with their needs and desires to learn more about our game.
    • Start conversations in our channels with the community, replying to or triaging issues raised in comments in our feeds.
    • Partner across product, design, and marketing to deliver on campaign ideas and day to day messaging. 
    • Participate in and lead weekly meetings to review content pipelines, coordinate visual assets to supplement your content, and report on channel performance.
    • Develop and execute content campaigns for events like town hall tweet threads or AMAs while keeping the conversation going during lulls with a backlog full of engaging evergreen content.
    • Set and monitor metrics for channel growth goals; regularly report performance and key insights from both day to day content operations and large scale campaigns.
    • Identify opportunities for growth and increased engagement across channels, optimizing our message for reach wherever it is being delivered.
    • Work with celebrity, athlete, and gaming industry influencers (marketing partners) to amplify our messaging through bespoke campaigns and regular announcements.

What You'll Need

    • Curiosity, interest, and/or experience working in Crypto/Web3, NFTs, and mobile gaming
    • 3+ years of social content calendar management with proven social media expertise in organic and paid social media campaigns on Twitter, Instagram, Facebook, and Discord
    • Experience managing and growing social channels with >100k followers, publishing daily across multiple channels to keep a community informed and engaged
    • Ability to create reporting and analysis for social campaigns that identifies growth opportunities and areas for improvement
    • Exceptional written and verbal communication skills with a high creative bar and even higher attention to detail
    • Strong ability to adapt your voice and tone across a wide variety of situations and platforms
    • Excellent project management skills and organization to manage a robust multi channel content calendar

What We Promise

    • Competitive compensation & superb benefits
    • Exciting and fun environment committed to creating truly unique, mission-led products 
    • A remote culture that feels connected and motivates you to be collaborative
    • Opportunities to build, shape & grow a well funded early stage company in a hyper-innovative space
    • Emphasis on mentorship and professional development, plus a ton of growth potential
    • Flexible vacation policy
    • A team that understands that your success is our success!