Vice-President, Product Marketing (Toronto)

Toronto, ON
Operations /
Full-time /
About GeoComply

We’re GeoComply! We're a market-leading technology provider with teams across five countries and three continents with a global customer base. And we have no plans to slow down.

We’re revolutionizing how people and businesses use the internet to instill confidence in every online interaction. Trusted by leading brands and regulators for the past ten years, our geolocation solutions are installed on over 400 million devices and analyze over 10 billion transactions a year.

At the heart of it all is the people - we are deeply committed to creating and sustaining a world-class experience for our employees and partners, and providing for the needs of our customers.

The Role

As the Vice President of Product Marketing at GeoComply, you will be responsible for managing and building the product marketing, technical marketing, competitive intelligence & market research and customer insights teams.

Key Responsibilities

    • Drive product marketing direction for GeoComply, collaborating with other teams such as Product, Commercial organization, Strategy and Finance 
    • Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for GeoComply’s product offerings
    • Educate the market about GeoComply’s core technical value offerings through multiple collateral such as demos, white-papers, workshops, presentations and technical blogs, driving views of that content.
    • Educate sales, product management, marketing teams and the partner channel about competitive landscape and competitor offerings.
    • Work with the partner teams to develop solutions that support GeoComply’s GTM plays and deliver value to customers.
    • Develop and activate GeoComply’s core use case messaging and positioning
    • Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.
    • Nurture and leverage relationships with key industry thought leaders, influencers and key strategic customers and partners to help increase market awareness about GeoComply.
    • Define team’s strategy, budget, hiring, goals and KPIS to build and measure team results.
    • Provide input about product priorities and goals to Product Management
    • Use customer, partner and competitive research to influence product strategy and drive effective messaging.
    • Develop and own product positioning, messaging and value propositions that differentiate GeoComply solutions in the marketplace
    • Drive Pricing strategy in close collaboration with Finance, Sales and Product
    • Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using GeoComply.
    • Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.
    • Conduct ROI/TCO analysis and develop content to help customers make the business case for GeoComply, in partnership with Product and Finance
    • Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption.
    • Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.


    • 10-15 years of experience in product marketing and related marketing functions in the software industry, preferably within an area of application development.
    • 8+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders.
    • Experience building trusted relationships with executive sponsors and end users.
    • Technical background or clear understanding of anti-fraud products is a plus.
    • Experience with enterprise B2B Saas within the Fintech industry is required.
    • Experience supporting an Integrated GTM motions that includes sales, channel and services partners, strategic alliances and technology ecosystems.
    • Bachelor’s degree in marketing, business, or related area; MBA is a plus.
    • Proven track record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment.
    • Able to coordinate across many teams and perform in a fast-moving startup environment.
    • Proven experience being self-directed and working with minimal supervision.
    • Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers.
    • Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications.
Why GeoComply?

Joining the GeoComply team means you’ll be part of an award-winning company to work, learn and grow. We are fast-paced, high-impact, and have a can-do team culture.

To be successful in our organization, you need an eager attitude, professionalism, and the confidence to willingly work to prove yourself and your ideas, and earn the trust of the organization.

Here’s why we think you’d love working with us.

We’re working towards something big
We’ve built a reputation as the global market leader for geolocation compliance solutions for over 10 years. We’re trusted by customers from all over the world, and the next few years will be particularly exciting as we continue to scale across new markets.

Our values aren’t just a buzzword
Our values are the foundation for what we as a company care about most. They signify the commitment we make to each other around how we act and what we stand for. They are our north star as we work together to build a company we’re all proud to be a part of. Learn more, here.

Diversity, equity, and inclusion are at the core of who we are
In collaboration with our team and external partners, we promote DEI in our recruitment and hiring practices; scholarships and financial aid; training and mentorship programs; employee benefits, and more.

Learning is at the heart of our employee experience
At GeoComply, we foster an environment that empowers every employee to gain the knowledge and abilities needed to perform at their very best and help our organization grow. From a professional development budget to local training opportunities, knowledge-sharing sessions and more, we are continually investing in employee career growth and development.

We believe in being a force for good
We profoundly care about our impact on the world and strive to make meaningful contributions to the communities we work and live in. Our Impact division focuses on philanthropic and social responsibility initiatives, including supporting our local communities, advancing equality, and harnessing our technology to protect vulnerable groups. Learn more, here.

We care about our team
Our GeoComply team is talented, driven and hard-working, and is known for its positive attitude and energy.  At GeoComply, we take care of our employees with the total package. Team members are generously rewarded with competitive salaries, incentives, and a comprehensive benefits program.

We value in-person collaboration
The benefits we have seen from teams being together have been tremendous in how we are able to collaborate and swiftly inform each other on what is happening across the company. By introducing an 80% attendance rate, we have seen the value in achieving more together as a company as we continue to foster collaboration across team members and departments.

Apply Now!

Interested in joining our team? Send us your resume and a cover letter. We can’t wait to meet you!

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At GeoComply, we live our value of Act with Integrity. Our workplace is built on mutual respect and inclusion, and we welcome applicants of all backgrounds, experiences, beliefs, and identities. Creating an accessible interview experience for all candidates is important to us. If you have any requests (big or small) throughout our hiring process, please don’t hesitate to let us know so we can do our best to prioritize your needs.

We care about your privacy and want you to be informed about your rights. Please read our Applicant Privacy Notice before applying for the position.