Enablement Manager
Toronto, Ontario
Marketing /
Full-Time Employee /
Hybrid
ABOUT MAPLE
Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers.
We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies.
We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies.
THE POSITION
As the Enablement Manager, you will play a pivotal role in bridging Maple’s marketing, business development, and sales efforts. You’ll lead enablement across three core areas: internal revenue enablement, partnership marketing, and workflow coordination for strategic cross-functional initiatives. You will be a key partner to internal stakeholders and external collaborators, ensuring alignment, clarity, and momentum across projects.
YOUR IMPACT
- Revenue Enablement: Develop scalable, self-serve enablement materials —pitch decks, one-pagers, and positioning guides— based on cross-functional product and market information to support clear, confident go-to-market execution for Sales and Client Success.
- Partnership Marketing: Serve as the marketing lead for B2B partnerships, translating Maple’s brand strategy into co-branded and white-labeled assets while ensuring external campaigns are aligned, on-brand, and flawlessly executed.
- Workflow & Communication Coordination: Act as the central coordination hub across Marketing, ensuring teams are aligned on priorities, aware of changes or blockers, and equipped to execute without losing sight of the bigger picture.
Critical to success in this role is your ability to navigate the intersection of Marketing, Sales, and Client Success with clarity and confidence. You bring sound judgment, strong communication skills, and a systems mindset that helps unify priorities and enable execution. Natural curiosity and fluency with common AI tools will support your ability to streamline workflows, drive efficiency, and contribute to a culture of innovation. You’ll thrive operating independently in a fast-paced environment, aligning cross-functional teams and translating strategy into action.
WHAT SUCCESS LOOKS LIKE
In your first 90 days, you'll focus on building strong cross-functional relationships, auditing existing enablement and partner marketing assets, and identifying key gaps and priorities. You'll start contributing early by supporting active Business Development and Sales initiatives with updated pitch materials and coordination support. By month 6, you will have delivered tailored enablement resources aligned with active GTM priorities, created a consistent structure for managing internal materials, and introduced lightweight systems that improve visibility across in-flight work.
Within 12 to 18 months, you'll have established a scalable enablement foundation across Maple’s marketing and sales ecosystem—supporting our Business Development team with high-quality toolkits and co-branded campaigns, enabling Sales and Client Success with updated, strategic materials, and improving workflow coordination across the Marketing function.
CANDIDATE PROFILE
- You have 5+ years of experience in marketing, enablement, or partner-facing roles—such as Partner Marketing, Sales Enablement, or Customer Programs—ideally in a B2B, B2B2C, tech, or insurance environment.
- You’ve supported client-facing teams or participated in partner marketing workstreams, and you can confidently represent the brand in both cross-functional and external conversations.
- You're a strong communicator, systems thinker, and proactive operator who thrives in high-growth environments. You bring sound judgment, navigate ambiguity with ease, and know when to ask, escalate, or decide.
- You’re energized by collaborative work across Marketing, Sales, Client Success, and Business Development, and you naturally bring clarity and coordination to complex workflows.
- Partner Marketing Manager supporting Business Development or channel teams
- Revenue or Sales Enablement Manager in a tech or healthcare setting
- Customer Programs or Marketing Operations Manager with exposure to client-facing campaigns
- GTM Enablement Specialist with experience bridging sales and marketing
- We are a team: We’re team Maple. We’re better together. We support each other, face challenges collectively, and are united in a belief that we can make a positive difference in healthcare, as one.
- We can do big things: We’re bold. We know that if we push the boundaries, and inspire each other to dream bigger and think differently, we will realize our incredibly ambitious goals.
- We celebrate wins and own mistakes: We empower each other to own our contributions. We celebrate and learn from our achievements, and we recognize and learn from our mistakes.
- We get better every day: We never settle. We’re always learning and improving, always seeking feedback, and we tackle challenges with a belief that better is always possible—in ourselves, our processes, our products and our services.
- We’re all the way in: We’re fully committed. We strive for excellence, are driven by our purpose, and we act with urgency to fulfill it every day.
- Competitive benefits package: health, dental, counselling, and life insurance coverage to care for you and your loved ones.
- Health spending account: extra funds for wellness essentials like eyeglasses, therapy, and more.
- Wellness budget: recharge with activities that fuel your well-being—fitness classes, mindfulness tools, and beyond.
- Maple access: virtual healthcare for you and your family, including general practitioners, pediatrics, and therapy consultations.
- Paid health Days: 10 extra days for when life happens—rest, appointments, or caregiving included.
- Destination5: work internationally in eligible countries for up to 5 days per year.
- Retirement savings plan: invest in your future with our group retirement savings plan.
- Branch out budget: $1,000 annually to pursue professional development and fuel your growth.
- Job type: Full-time
- Hiring manager: Director, Marketing Enablement
- Location: Hybrid, 225 Richmond St W #201, Toronto, ON M5V 1W2
- Start date: August/September 2025
- Vacation: 4 weeks
You might be a great fit if you’ve worked in roles such as:
Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we’re committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there’s any accommodations that would make your experience more comfortable, please let us know.
OUR CORE VALUES
WORKING AT MAPLE
We want you to love working at Maple—feeling challenged, supported, and cared for. Just as we strive to grow and improve, we encourage you to embrace the same mindset as you work toward your personal best. Together, we can learn, develop, and power the future of healthcare. At Maple, your success is our success.
We care about your health and well-being. Here’s how we’ve got you covered:
OTHER
Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.
