Email Marketing Coordinator (Remote- US)

Remote - US /
Marketing /
GetSetUp is the largest and fastest-growing online community of older adults who want to learn, connect and do wonderful things. Since our founding, we have grown to more than 4.6 million members around the world. The platform offers live classes taught by peers who are experts in their field, social hours hosted by community members, and special events with speakers who directly address areas of interest to older adults. We’ve grown to over 200 employees spread across the world with core teams in the U.S., Australia, India, and more sites coming soon.
We partner with organizations that have a mission and focus on helping older adults thrive. This includes state and local government agencies, health plan providers, community organizations, care providers, and health systems.

GetSetUp is looking for a bright talent to own the creation and execution of effective email marketing strategies that create leads, grow our user base, and increase class attendance.

What You Will Do:

    • Plan, build, and schedule email campaigns using various email tools to drive activation of new users
    • Building cohorts of users based on content consumption behavior
    • Regular analysis and weekly reporting to track and improve performance of all email activities
    • Develop and execute lead generation strategy and programs, working in collaboration with managers to execute across digital and traditional channels
    • Work with the data team to continually enhance, clean, and refine email lists of leads
    • Stay up to date with key platform releases and enhancements

Who you are:

    • Someone who is metrics-driven/analytical, creative enough to generate their own strategy, and who has the ability to execute that strategy while problem-solving all the while — mostly independently.
    • You have a bachelor’s degree in a relevant field
    • Familiar with HTML
    • Have experience setting up email clients like Mailchimp, Klaviyo, or similar
    • Have experience sending large volumes of emails while maintaining a healthy IP address and domain reputation
    • Have work experience in an email marketing role with demonstrated success in creating high-impact, unique marketing campaigns
    • Excellent copywriter with the ability to produce well-crafted and engaging content
    • Enjoy a fast-paced work environment and have the ability to adapt quickly to business needs
    • Have a demonstrated strong work ethic with a can-do attitude
    • Not afraid to take initiative
The salary for this role is $55,000-$65,000 per year.
Salary is determined by several factors including but not limited to education, relevant work experience, location, certifications, etc. 
Full-time employees are eligible for comprehensive health insurance including dental and vision, multiple paid holidays, and a competitive paid time off plan with flexible working arrangements.

GetSetUp values equal opportunities for all workers. We value experienced workers and are committed to an age-inclusive workforce, affirming race, sexual orientation, religion, gender, disability status, and other dimensions of diversity.