Associate Manager, Digital Marketing
New York /
Marketing – Digital Marketing & Demand Generation /
Who We Are:
For 25 years, Getty Images has embraced disruption and change; riding the digital wave to evolve from a fragmented, analog stock photo business into a global e-commerce industry leader and trusted brand. The breadth and quality of our content has always allowed our customers and partners to tell their stories with greater creativity and accuracy, eliciting more emotion and enabling more action. Getty Images moves the world, whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving.
Help us move the world with images!
Getty Images is the most trusted and esteemed source of visual content in the world, with over 405 million assets available through its industry-leading sites www.gettyimages.com and www.istock.com. The Getty Images website serves creative, business and media customers in almost 200 countries and is the first-place people turn to discover, purchase and share powerful content from the world's best photographers and videographers.
Getty Images works with over 330,000 contributors and image partners to provide comprehensive coverage of more than 160,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world's deepest digital archive of historic photography. Getty Images is a world leader in visual content. With over 405 million assets, of which over 285million are digitized, encompassing the latest global news, sports, celebrity, music and fashion coverage; exclusive conceptual creative images; and the world’s largest commercial archive. New content is added daily, with 8-10 million new assets added each quarter.
We are inclusive of different voices, perspectives and experience. We believe diversity is critical to our mission to objectively reflect the world we live in and allow our customers to illustrate that world. This means including a diverse range of voices in our content, actively pursuing diversity in our team and sources of content and listening to our customers to make sure we are as open and responsive as possible.
Women, gender-nonbinary, people of color, LGBTQIA+ people and people with disabilities are encouraged to apply.
Who you are:
You are a well-rounded digital specialist. You are passionate about creativity and data, a mix of art and science. You understand how digital marketing helps facilitate connecting customers with the right products – and you have experience leading and executing against objectives. You have strategized and worked on paid search campaigns and you have a deep interest in the Digital Marketing ecosystem – you understand the roles of each channel and the value which they add. You have deep enjoyment implementing campaigns, conducting analytical work and are highly competent with the tools and techniques required to execute it and communicate it to executive audiences (Excel, writing Word documents, a/b test methodologies, etc.). You actively seek new revenue-generating opportunities, you can assess and prioritize them quickly and as a result you have a proven track record when it comes to optimization recommendations. You are a high achiever and self-starter who always aims to exceed targets and succeed through collaboration and teamwork. You enjoy working across many different parts of the business and are a skilled communicator who is confident when presenting recommendations, discussing opportunities, and engaging senior business team members.
Your Next Challenge:
Be seen as the market leader for countries which are allocated to you to lead.
Lead the digital deployment across channels for the specified markets.
Create and execute campaigns, bid management strategies and optimization frameworks across Paid Search and Paid Social platforms.
Monitor daily, monthly, and quarterly spend levels and communicate how you are tracking to the broader team, whilst providing recommendations and areas of opportunity which have not been previously explored.
Conceive, Develop and Execute pilot programs across channels in collaboration with other team members, drive a/b testing and continuous improvement across established programs.
Complete weekly, monthly, and quarterly performance analysis and projections for each country, showcasing the results which you have delivered and be capable of presenting these to country leadership across marketing and sales functions.
Growing and learning whilst sharing what is working and what is not with team members from all over the world.
What you'll need:
Minimum two years of hands-on paid search marketing experience.
Experience in using bid management tools, SA360 a plus.
Proven experience optimizing paid media to defined performance metrics.
Advanced Microsoft Excel skills including the ability to work with large data sets.
Experience using website analytics tools (i.e. Omniture, Google Analytics, etc.).
Excellent troubleshooting and problem-solving capabilities.
Solid quantitative/analytical skills with strong attention to detail.
Excellent written and verbal communication skills.
Ability to manage multiple accounts, priorities and targets in multiple markets and languages
Bachelor's degree required.
Demonstrate a positive, can-do attitude.
Nice to have:
Experience working on/with other digital marketing channels including remarketing, paid social a bonus.
Google AdWords and Bing Certifications would be advantageous.
Knowledge of SEM conversion tracking and tagging.
Ability to multi-task and work cross-functionally.
Due to the current conditions of Covid-19, this key position will work from home until further notice.
Getty Images is committed to providing Reasonable Accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance to search for a job opening or to submit an online application, please email RecruitingAccommodations@gettyimages.com.
Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life.
For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends.
Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world's best imagery.
Getty Images is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Getty Images believes that diversity is critical to our success in moving the world with images and is committed to creating an inclusive, mutually respectful environment which celebrates diversity. We seek to hire on the basis of merit, competence, performance, and business needs.