Demand Generation Strategist
New York /
Marketing – Digital Marketing & Demand Generation /
Who We Are:
For 25 years, Getty Images has embraced disruption and change; riding the digital wave to evolve from a fragmented, analog stock photo business into a global e-commerce industry leader and trusted brand. The breadth and quality of our content has always allowed our customers and partners to tell their stories with greater creativity and accuracy, eliciting more emotion and enabling more action. Getty Images moves the world, whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving.
Help us move the world with images!
Getty Images is the most trusted and esteemed source of visual content in the world, with over 405 million assets available through its industry-leading sites www.gettyimages.com and www.istock.com. The Getty Images website serves creative, business and media customers in almost 200 countries and is the first-place people turn to discover, purchase and share powerful content from the world's best photographers and videographers.
Getty Images works with over 330,000 contributors and image partners to provide comprehensive coverage of more than 160,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world's deepest digital archive of historic photography. Getty Images is a world leader in visual content. With over 405 million assets, of which over 285million are digitized, encompassing the latest global news, sports, celebrity, music and fashion coverage; exclusive conceptual creative images; and the world’s largest commercial archive. New content is added daily, with 8-10 million new assets added each quarter.
We are inclusive of different voices, perspectives and experience. We believe diversity is critical to our mission to objectively reflect the world we live in and allow our customers to illustrate that world. This means including a diverse range of voices in our content, actively pursuing diversity in our team and sources of content and listening to our customers to make sure we are as open and responsive as possible.
Women, gender-nonbinary, people of color, LGBTQIA+ people and people with disabilities are encouraged to apply.
Who you are:
Getty Images Inc. is looking for a Strategist that can collaborate across teams to launch omni-channel programs and accomplish campaigns objectives. You have experience launching, measuring, and reporting on campaign effectiveness and ROI. This role is designed for a candidate with an excellent track record for strategizing, executing, and delivering on results.
Your next challenge:
In this role you will create and optimize high-performing omni-channel programs to drive revenue and retain customers. You will plan, execute and manage programs across email, paid social and site aligned to objective (drive new orders and revenue, retention, and renewals) while closely monitoring conversion rates and optimizing campaigns at each stage.
You will manage campaigns end-to-end via various digital channels including email, paid social, and website. You will create, manage, and monitor paid social campaigns in Facebook and LinkedIn. This includes monitoring performance of DG initiatives through Google Analytics, Salesforce campaign reporting, LinkedIn and Facebook campaign managers, and Looker dashboards.
You will create and publish content marketing articles for the company blogs and report on the performance of new and existing content.
You will collaborate across functions and silos (Marketing Creative Services, Marketing Operations, Integrated Marketing, and Sales) on program strategy and execution.
You will measure and report on campaign effectiveness and ROI via Salesforce and Looker. Strategists will use these insights to make data drive recommendations when optimizing programs.
What you'll need:
- You have 2-4 years’ experience in omni-channel marketing, from planning to program execution across email, paid digital and on-site.
- You have experience executing A/B testing strategies and using data, insights, and trends to understand customer behavior with a test-and-adjust mentality.
- You analyze and use data to optimize program performance and achieve set KPIs and objectives.
- You have experience using marketing automation and CRM platforms, Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.
- You are a strong project manager and you can plan, oversee and lead projects from start to finish with both internal and external stakeholders and manage several moving project parts simultaneously.
- You can write in short and long-form on a regular basis to outline insights, analyze results, and provide direction to fellow stakeholders.
- You work effectively independently and get things done under tight deadlines while juggling multiple priorities.
Nice to have:
- Ecommerce marketing experience.
- Experience using Eloqua for marketing automation purposes and Salesforce for lead tracking and campaign management.
- Content marketing and experience managing and publishing on blogs.
What You Can Expect: (Physical and Mental Demands & Requirements)
☒ Occasionally moving objects up to 25 lbs and frequently moving objects up to 15 lbs.
☒ Frequent sedentary work that primarily involves sitting/standing; Time of each will vary.
☒ Constant operation of computer and frequent usage of other office machinery, including (but not limited to) calculator, copy machine, computer printer, etc.
☒ Frequent repetition of motions and gestures that may include the wrists, hands and/or fingers.
☒ Constant assessment of accuracy and thoroughness of the work assignment.
☒ Occasionally operating of machinery, technology and/or power tools.
☒ Occasionally performing role functions in a loud and noisy environment.
Getty Images is committed to providing Reasonable Accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance to search for a job opening or to submit an online application, please email RecruitingAccommodations@gettyimages.com.
Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life.
For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends.
Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world's best imagery.
Getty Images is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Getty Images believes that diversity is critical to our success in moving the world with images and is committed to creating an inclusive, mutually respectful environment which celebrates diversity. We seek to hire on the basis of merit, competence, performance, and business needs.