Digital Marketing Manager - 13 Month Mat Cover

London / Dublin
Marketing & Revenue – Marketing & Revenue /
Fixed Term Parental Leave /
Hybrid
Digital Marketing Manager
Contract Length: 13 months (maternity cover)
Work Type: Hybrid (can be fully remote based in the UK or ROI)
Start Date: August 2024

The Digital Marketing Manager at Getty Images is tasked with growing orders and revenue through digital marketing activity across iStockphoto.com and other properties. As part of the Ecommerce team, you will implement the digital marketing strategies and tactics and be responsible for the implementation and execution primarily in Paid Search. Additionally, you will collaborate with product, SEO, affiliate, retention, and other functions to drive market performance improvements.

Who You Are:

    • You are a passionate digital marketer who embraces creativity and data, art and science, to execute digital campaigns with a strong understanding of how digital marketing channels connect customers with the right products, in the right place, at the right time.
    • You have strategic and hands-on experience within Paid Search.
    • You are someone with a strong attention to detail when implementing campaigns and conducting analytical work. You are a skilled communicator, comfortable working across various business functions, as well as presenting recommendations, discussing opportunities, and engaging senior business team members.
    • You are a self-starter, proactively seeking revenue-generating opportunities whilst optimally prioritising your workload.

Your Next Challenge:

    • Be seen as the market owner for countries which you are allocated to lead.
    • Own the paid digital strategy and deployment across paid channels for the specified markets.
    • Primarily create and implement campaigns, bid management strategies, and optimization frameworks across Paid Search, with occasional involvement in Paid Social and Programmatic.
    • Supervise daily, monthly and quarterly spend and performance levels, proactively optimizing campaigns to grow your markets and deliver to monthly targets.
    • Collect data and reporting to communicate the market performance to the broader team, whilst providing recommendations in collaborations with other functions and stakeholders.
    • Conceive, develop and implement pilot programs across channels in collaboration with other team members, drive A/B testing and continuous improvement across established programs.
    • Complete weekly, monthly, and quarterly performance reporting, analysis and forecasting, showcasing the results which you have delivered. Be capable of presenting these to leadership across marketing, product, and other functions.
    • Contribute to a global team, sharing best practices, insights and observations from activities and competitors across your markets, as well as working collaboratively on wider business initiatives with other channel owners.

What You'll Need:

    • A minimum of 5 years’ experience in Paid Search is a must.
    • Shown experience optimising paid media to defined KPIs.
    • Proficient in the use and application of Google AdWords, SA360, and Google Analytics or other analytics tools.
    • Advanced Microsoft Excel skills, including the ability to manipulate and analyse large data sets.
    • Experience using data visualization tools preferable (i.e., Looker, Tableau etc.)
    • Experience planning and executing digital marketing strategies (roadmap, tests) with proven track records in driving sales and revenue growth.
    • Strong interpersonal skills including the ability to communicate optimally cross functionally with both technical and non-technical individuals.
    • Excellent troubleshooting and problem-solving capabilities.
    • Ability to manage multiple accounts, priorities and targets in multiple markets and languages
    • Experience in Paid Social (Facebook, Instagram, LinkedIn, TikTok, X) or Display/Programmatic, YouTube would be advantageous.
    • Ability to work reliably within and across teams and to function well in a large and global environment.
    • Proficiency in English required. Other languages a bonus (Dutch, French, Italian, Eastern European languages desirable)
There’s a story in every picture, a narrative in every frame. 
We believe in the power of visuals. As a leading visual content creator, our three brands–Getty Images, iStock, and Unsplash–offer a full range of content solutions to meet the needs of any customer, whatever their size, location, or budget. Whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving, our visuals help any brand, business, or organization communicate more effectively with their target audience and urge them to action. In other words, we know how powerful an image or video can be—and that it can move the world. 
 
Working at Getty Images 
Our goal is to be one of the best places to work globally, which means we’re dedicated to providing experiences and resources that allow you to do your best work. Foundational to our culture are our Leadership Principles, which are the shared values that guide how we come together to do our work. We raise the bar and collectively bring solutions while exercising trust, transparency, and care. We actively reject biased behavior and are inclusive of different voices, perspectives, and experiences. We focus on our customers and deliver on our commitments and commercial goals. 
 
We foster a collaborative and supportive environment that prioritizes delivering results efficiently and using time wisely, so that all employees can achieve balance between commitments to the company and health and well-being in our lives. We value the importance of rest and recovery ranging from company-paid holidays to time away from work.
 
Getty Images Holdings, Inc. is a publicly traded company, and its common stock is listed on the New York Stock Exchange under the symbol "GETY". You may be eligible to participate in our employee Stock Purchase Plan, which allows employees to purchase company stock at a 15% discount to market. 
 
Our employees’ growth, development, belonging, and engagement are important investments. We offer learning experiences ranging from leadership development, diversity and inclusion training, mentoring programs, a high potential program, and professional and skills development. We prioritize staying connected in our hybrid-working world and encourage participation in global morale events and local gatherings, as well as finding community in one or more of our Employee Resource Groups. Learning about our business is paramount, and our open and transparent culture means you’ll have direct access to experts and senior leaders via open forums, all hands, and content hours. 
 
Getty Images believes that diversity is critical to our success in moving the world and is committed to creating an inclusive, mutually respectful environment that celebrates diversity. We seek to hire based on merit, competence, performance, and business needs. Getty Images is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.