Manager, Creative Insights - New York Hybrid (15477)

New York /
Creative – Creative Content /
Full-time
/ Hybrid
Manager, Creative Insights
Location: New York (Hybrid)
Type: Full-time/permanent

The Creative Content team is hiring a Manager for Creative Insights! Are you passionate about the way imagery works? This role may be for you if you have a natural curiosity about visual communication in all forms and love discussing the content that you come across.

Who You Are:

You are equal parts creative and analytical. You enjoy research and are comfortable sharing your knowledge with the world. You are highly organized and detail-oriented, able to manage the moving parts of multiple work streams operating simultaneously while still meeting deadlines. You are a creative problem-solver who can quickly identify problems and work independently to find solutions. We are seeking an individual who has a pulse on what’s new and next in art and culture and is not afraid to share insights and perspectives with a multi-disciplinary creative team.

Your Next Challenge

    • Research & Analysis
    • Create subject-area lightboxes in our proprietary content management system to support visual and content analysis.
    • Conduct qualitative visual analysis of multi-format creative content, identifying themes/patterns to determine customer trends, content needs and opportunities.
    • Interpret proprietary quantitative search and sales data to identify and anticipate directional shifts in customer interests and content needs.
    • Work with Sales and Research, Rights & Clearance teams to collect and collate customer feedback on creative content.
    • Find and archive tear sheets/swipes from marketing/advertising and industry publications.
    • Mine external sources such as consumer research databases, world news, pop culture, advertising, fine art/photography for unique insights that will help internal and external partners understand how shifts in the global landscape will impact creative content.
    • Develop compelling and impactful insights by synthesizing above-mentioned qualitative and quantitative findings for internal and external audiences.
    • Sales, Marketing & PR Support
    • Support Creative Insights regional lead in partnering with local and regional sales and marketing teams to grow key accounts by providing insights on visual trends impacting their business.
    • Lead the creation of customer-facing presentations about harnessing visual trends to fuel powerful brand storytelling.
    • Collaborate and/or lead in ad-hoc visual research projects for external partners/new business opportunities, providing data-driven visual insights and guidance to relevant teams as needed.
    • Create themed lightboxes of visual content and compile related quantitative data for marketing, PR teams, and site merchandising to use throughout the year for promotion.
    • Write insightful thought-leadership pieces for the Getty Images Creative Insights website that positions creative offerings as innovative, high quality and industry-leading.
    • Attend seminars, panel discussions, and media interviews as needed.
    • Content Development
    • Provide Editors and Art Directors with context on visual trends and identified content needs to support contributor briefing and shoot planning.
    • Collaborate across teams to ensure the content needs identified are fulfilled appropriately.
    • Prepare presentations to disseminate visual insights and trends to contributors in-person or virtually.

What You'll Need:

    • At least 5 years of demonstrated experience in a related field (e.g., advertising/marketing, research, photography, video, etc.)
    • Fluency in the English language
    • Strong research and analytical skills, able to synthesize and interpret large amounts of qualitative and quantitative data and turn them into visual insights.
    • Basic visual literacy with a broad understanding of photography as a medium, trends in popular culture (film, TV, music, art), global news, etc. Video/filmmaking knowledge is a plus, but not required.
    • Basic to intermediate quantitative data literacy and comfort with looking at sets of data and drawing relevant conclusions.
    • Excellent communication skills with the ability to present complex ideas to different audiences.
    • Proven ability to manage multiple distinct projects at the same time.
    • Positive, collaborative attitude with a passion for creative excellence.
    • Ability to balance being a key partner, who is empathic towards their peers and seeks consensus, with being a strong advocate and champion for data-driven decision-making.
    • Experience thriving in a fast-paced, creative environment while not losing sight of critical details.
    • Proficiency in relevant software applications, particularly Microsoft PowerPoint (and/or Keynote) and Excel.
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Covid-19 Company Statement:
Getty Images does not require employees to be vaccinated against Covid-19, but vaccination or testing may be mandated by the relevant local laws with which Getty Images will comply. If this position involves contact with third parties, attendance on site for events, travel and/or work in our offices, those actions will be subject to any to relevant local laws, venue or customer requirements, or travel requirements regarding vaccines or testing (and exemptions thereto).  

US Specific:
Getty Images does not require employees to be vaccinated against Covid-19, but vaccination or testing has been mandated by the Biden administration and that mandate applies to our US workforce. If this position involves contact with third parties, attendance on site for events, travel and/or work in our offices, those actions will be subject to any to relevant local laws, venue or customer requirements, or travel requirements regarding vaccines or testing (and exemptions thereto).

Who We Are:
Getty Images is a preeminent global visual content creator and marketplace. Through Getty Images, iStock, and Unsplash, we offer a full range of content solutions to meet the needs of any customer—no matter their size—around the globe.

Getty Images encompasses the largest and best path to market for visual creators through their premier brands including its core, Getty Images; iStock, a value offering of creative stills and videos providing a significant volume of exclusive content to small and medium-sized businesses; and Unsplash, a free offering of creative stills servicing the fast-growing and broad-based creator economy. 

Help us move the world with images! Bringing award-winning imagery to everyone, Getty Images has customers in almost every country in the world, with websites in 23 languages, bringing the world’s best content to media outlets, advertising agencies and corporations, small businesses and increasingly, direct to consumers.
 
Getty Images works with over 496,000 contributors and image partners to provide comprehensive coverage of more than 160,000 news, sport, and entertainment events around the globe. With over 495 million assets, of which over 320 million are digitized, encompassing the latest global news, sports, celebrity, music and fashion coverage; exclusive conceptual creative images; and the world’s largest commercial archive. New content is added daily, with 8-10 million new assets added each quarter.
 
Getty Images offers the most exclusive and unique creative and editorial visual content globally. The breadth and quality of our content allow our customers and partners to tell their stories with greater creativity and accuracy, thereby eliciting more emotion and enabling more action. Getty Images moves the world —whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving. Getty Images offers the highest quality and most diverse visual content, based on industry-leading expertise and innovation.

Leadership Principles

As a company, we're committed to living these Principles every day. Here's how we support our mission to be the best place to work globally.

We are trustworthy, transparent, and honest
We love character, authenticity, and integrity.

We always raise the bar
Excellence is our norm; we get better through endeavor, curiosity, and speed.

We collectively bring solutions
We love debate, but collaborating to solve problems for ourselves and our customers is everyone’s responsibility.

We care, are kind, courteous, and respectful
We will not tolerate rudeness.

We reject biased behavior and discrimination
We seek to understand biases in all forms. We call out biases and discrimination when observed and take action where responsible.

We are inclusive of different voices, perspectives, and experience
Diversity and inclusion are never done, but we are passionate in their pursuit.

We are one Getty Images with no silos
We share goals and accountability; we and actively seek information and expertise; we make time for our peers.

We deliver on our commitments, and commercial goals
With one voice and shared accountability.

We put the customer at the heart of everything we do
We listen to, anticipate, and exceed customer needs, adapting as they evolve.


We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives. Women, gender-nonbinary, people of color, LGBTQIA+ people, and people with disabilities are encouraged to apply. 

Getty Images is committed to providing Reasonable Accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance to search for a job opening or submitting an online application, please email RecruitingAccommodations@gettyimages.com.

Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique ​​role of still and moving imagery in communication and business, and enabling creative ideas to come to life. 
 
For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends.
 
Find Getty Images on FacebookTwitterInstagramLinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world's best imagery. 
 
Getty Images is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Getty Images believes that diversity is critical to our success in moving the world with images and is committed to creating an inclusive, mutually respectful environment that celebrates diversity. We seek to hire on the basis of merit, competence, performance, and business needs.