Full Stack Marketer

Edinburgh
Corporate – Corporate /
Full Time /
Remote
About Us

Wing is seeking elite talent to join M32 AI (a subsidiary of Wing, backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for traditional service businesses.

Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.

If you’re driven by challenge and eager to make a significant impact in a high-caliber role, this is the opportunity you’ve been waiting for.

Overview

We're hiring a Full Stack Marketer to take the lead across acquisition, funnel optimization, and growth experiments.

This is a hands-on, high-impact role. You’ll own paid ads, landing pages, SEO, content, and lifecycle marketing - and work closely with the founders to scale what works. From writing ad copy to designing growth loops, you’ll be expected to execute with speed, creativity, and a strong grasp of data.

Ideal candidates don’t just excel in performance marketing, creative strategy, and data-driven decision-making, but also move fast, think like owners, and care about results. If that sounds like you, we’d love to talk.

You Will Own

    • 1. Performance & Growth Marketing
    • Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms
    • Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization
    • Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement
    • Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers

    • 2. Landing Pages & Conversion Rate Optimization (CRO)
    • Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention
    • Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility
    • Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates
    • Analyze behavioral data (via GA4, PostHog) to identify friction points, improve UX, and boost conversion

    • 3. Creatives & Copywriting
    • Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency
    • Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)
    • Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach
    • Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut

    • 4. Lifecycle, Email & CRM Automation
    • Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals
    • Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value
    • Design personalized drip campaigns based on behavior, usage, and funnel stage
    • Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns

    • 5. Strategic Initiatives
    • Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works
    • Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts
    • Support hiring, documentation, and team processes as we grow

What Great Looks Like

    • You’ve taken a B2B SaaS from $0 to $1–5M ARR
    • You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR
    • You move from idea to launch in days, not weeks

Preferred Skills & Experience

    • 5+ years in digital marketing with a strong focus on B2B performance marketing
    • Deep understanding of marketing fundamentals, analytics, and experimentation
    • Demonstrated ability to leverage AI tools to speed up execution
    • Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
    • Experience optimizing funnels and landing pages using CRO best practices
    • Experience with email marketing platforms, influencer or affiliate campaigns
    • Proven track record in SEO strategy, content production, and performance measurement
    • Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
    • Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
    • Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools

Compensation

    • The annual salary range for this role is USD 70,000 - USD 120,000, with performance-based bonus at the discretion of management.

What You Get

    • Competitive salary
    • Performance‑based bonuses
    • Software for Upskilling & Productivity
    • Remote-first culture
    • Work from anywhere
    • Paid Time Off
    • Health Insurance
    • High autonomy, low bureaucracy
    • Fast-track to leadership for high performers
    • US HQ Opportunities
    • Direct access to founding team
    • High visibility, autonomy and ownership

Hiring Process

    • Intro call with recruiter
    • Practical challenge to assess your work quality and work ethic
    • Final call with founders
    • Offer