Director, Demand Generation and Marketing Operations

Mountain View, CA


Director, Demand Generation and Marketing Operations

Location- Mountain View

With Gigya’s technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles, and provide better service, products and experiences by integrating data into marketing and service applications.
Gigya’s platform was designed from the ground up for social identities, mobile devices, consumer privacy and modern marketing. Gigya provides developers with the APIs they need to easily build and maintain secure and scalable registration, authentication, profile management, data analytics and third-party integrations.
More than 700 of the world’s leading businesses such as Fox, Forbes, and Verizon rely on Gigya to build identity-driven relationships and to provide scalable, secure Customer Identity Management.

Director, Demand Generation and Marketing Operations
The Director of Demand Generation and Marketing Operations, reporting to the SVP of Marketing, will build strong lead generation programs including inbound, outbound, nurturing, digital marketing, advertising, email, and be responsible for marketing analytics to measure performance and ROI. The Director will establish clear and relevant cross-department marketing goals and metrics that drive corporate sales and profitability goals, while optimizing return on lead-gen program investment.  

Principal Responsibilities:

    • Partner with sales and marketing leadership to develop results-oriented programs that deliver actionable leads
    • Manage technical aspects of key marketing systems (marketing automation, CRM) to generate, distribute, and report on leads.
    • Lead operation execution of account-based marketing through tools including Engagio, Marketo, and
    • Design and scale a top-tier lead nurturing program through Marketo
    • Manage contractors and agencies with a keen eye to building qualified pipeline and revenue
    • Own analysis of marketing campaign performance, as well as a reporting framework for weekly, monthly and quarterly results and goal attainment
    • Identify new optimization tests and opportunities for faster growth, higher lead quality, and lower cost per acquisition
    • Create industry leading marketing activities which increase sales pipeline velocity and lead generation.
    • Communicate with the senior leadership team regarding program execution and lead performance results, including reporting and presenting during quarterly business reviews
    • Directly manage paid search, display, online ad buys, list buys, and domain management
    • Work with web team to ensure Gigya has solid SEO and SEM alignment and is driving the correct keywords
    • Interpret industry trends and competitive information and develop strategies and tactics to respond to opportunities and changes in the marketplace.
    • Provide proposals and business justification plans to the SVP of Marketing, outlining future demand generation program needs, including budget, people, training, etc
    • Proactively partner with our US and EMEA sales and BDR teams to optimize workflow, ensuring delivery of highly qualified leads, seamless interactions for prospect, and making sure the database is clean
    • Train sales teams on programs and encourage driving qualified sales leads to closure
    • Promote a culture of collaboration, accountability, innovation, entrepreneurship, and customer service within and around the marketing organization. 

Desired Skills and Experience:

    • Total of 8 years of experience, with 4 or more years as a Manager / Director of Marketing Operations, Demand Generation or both in a high tech environment.  SaaS and B2B software background strongly preferred and Identity Management a plus.
    • Experienced in building go-to-market strategies, testing, optimizing and scaling successful acquisition and lead generation programs.
    • Must be strategically analytical and operations focused while also providing strong oversight of tactical responsibilities.
    • Expert level understanding of Marketo, including directly creating lists, landing pages, email marketing programs, nurture tracks and promoting events
    • Deep knowledge of integrating Marketo with CRM systems; preferred
    • Proven ability to create SFDC reports and dashboards and work closely with SVP of Marketing to create reporting and analytics to ensure demand gen programs are maximized in collaboration with the BDR team
    • Be well organized and have a passion for reporting performance metrics and a proven track record of acquiring valuable customers.
    • Strong interpersonal and people management skills with proven success in motivating, mentoring and creating an environment where the best talent wants to be.
    • Proven leadership, highly motivated and self-directed.
    • Possess top level project management and presentation skills to see projects through to conclusion and align resources to achieve results
    • Strong budget management and focus on ROI to maximize our digital spend and optimize our marketing mix
    • Bachelor’s degree in Marketing or related discipline strongly preferred.

Gartner Gives Gigya The Highest Score for the B2C Use Case in IDaaS

We’re delighted to announce that Gartner, Inc., the leading provider of research and analysis on the global information technology industry, has given Gigya the top product score for the Business-to-Consumer (B2C) use case, with a score of 4.12 out of 5, in their new  report “Critical Capabilities for Identity and Access Management as a Service, Worldwide.”1
The report evaluates the suitability of 18 vendors for three Identity as a Service (IDaaS) use cases – workforce to SaaS, traditional/legacy workforce, and business-to-consumer.
We believe this use case distinction demonstrates a clear difference between B2B use cases, which focus on locking down enterprise networks to make sure only authorized employees gain access, and the B2C use case, which focuses on building trusted relationships that transform unknown online users into known customers.

1 Gartner “Critical Capabilities for Identity and Access Management as a Service, Worldwide,” by Neil Wynne and Gregg Kreizman, 29 September 2016.