Social Media Strategist
The Girlboss mission is to redefine success for millennial women by providing the tools and resources they need to own their futures. We aim to create a new reality where women can make progress personally, professionally, and in service of others. Powering growth through community, we're building a Noah's Ark of the most interesting and ambitious women in the world—powered by digital content, technology, a podcast network, and experiential activations.
Girlboss is looking for a creative, entrepreneurial, and whip-smart Social Media Strategist to join its Los Angeles Office. Reporting to Girlboss’ Director of Growth, this position will set strategy for and create content for our Instagram channels, build the Girlboss brand and voice across a few different accounts, grow the Girlboss community, and drive subscription and event revenue from social. Success in this role requires a unique voice, excellent customer instincts, an ability to define insights-driven strategy from scratch, and a keen eye for compelling and innovative content. Above all, this is an opportunity for the right candidate to make a meaningful contribution to building a fast-growing start-up.
Some things you’ll be doing:
Social Strategy & Content Creation
- Develop and execute a monthly content calendar for 3-4 Instagram accounts that tells the brand story in our aesthetic and voice, and creates brand relevance by staying tapped into the zeitgeist.
- Leverage trending moments on social regularly to drive audience growth, create brand moments, and keep us top of mind.
- Execute branded programs on Instagram, working closely with the brand partnerships team.
- Identify valuable new audiences we’ve yet to capture, and acquire them via partnerships, targeted content, or other methods.
- Partner with talent lead on execution of social influencer campaigns; proactively pitch new talent and concepts to expand this program’s reach.
Copywriting & Brand Voice
- Continue to develop brand voice on Instagram, and create best practices for different types of initiatives (i.e. content distribution vs. conversion campaigns).
- Own all copywriting for paid social campaigns; assist with email marketing copy as needed.
- Nurture community through continuous dialogue and engagement on Instagram.
- Partner with Community Manager to manage and respond to user feedback; stay abreast of trends and ideas the Girlboss community is interested in.
- Curate user-generated content to support brand, community, events, and other business initiatives.
- Implement a proactive process for capturing loyal customer online reviews from Instagram.
Reporting & Insights
- Manage reporting of weekly follower growth pacing, as well as analysis of content performance across Instagram accounts.
- Maintain an Instagram trends monthly report that looks at quantitative and qualitative data and predicts trends, and keeps the wider Growth and Marketing teams informed.
- Stay ahead of social trends, proposing tests and trial programs to expand our presence on new platforms as they gain traction.
Some things you need to have:
- Compelling storytelling abilities and a passion for creating content on Instagram.
- A sense of humor that translates to social media content.
- A habit of staying in tune with current news, pop culture, and a passion for supporting women.
- Experience programming a broad swath of content across Instagram—scheduling, optimizing, testing, and repackaging.
- First-person social media experience and a willingness to be on camera.
- Experience developing timely social marketing campaigns, with an eye for what drives conversion.
- Excellent verbal and written communication skills, and a keen eye for grammar and spelling.
- Obsessive interest in the ever-changing landscape of social distribution, community-building, and subscription growth.
- Strong attention to detail with well-honed organizational skills; ability to multitask and manage own time effectively in a fast-paced environment.
- Eagerness and willingness to learn (and to test and fail).
- A degree in journalism or communications a plus.
This is an FTE role in our Silver Lake offices in Los Angeles, starting asap. Candidate must have a reliable form of transportation.
To apply, please submit your cover letter and resume. Girlboss offers all full-time employees equity packages, health benefits paid at 100%, unlimited PTO, 401K, paid maternity leave, remote work on Fridays, and more.
We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer, non-binary, and other marginalized groups to apply. Girlboss is an equal opportunity employer.