Vice President, Marketing and Communications
New York City
Marketing & Communications /
Full-time
/ Hybrid
Girls Who Code (GWC) is an international nonprofit organization working to close the gender gap in technology and leading the movement to inspire, educate, and equip students who identify as girls or nonbinary people with the computing skills needed to pursue 21st-century opportunities. Since launching in 2012, Girls Who Code has reached 580,000 students through our in-person and virtual programming, and 125,000 of our alumni are college or career-aged.
GWC has sparked culture change through marketing campaigns and advocacy efforts, generating 14 billion engagements globally. Just this month, the organization was included in Fast Company’s Brands That Matter list and, in 2022 and 2023, was named one of NonProfit Times’ Best Nonprofits to Work For. We are known for our cutting-edge and award-winning brand campaigns and partnerships. We’ve won a Gold and Glass Lion at the Cannes Festival for Innovation and Creativity for our campaign with Doja Cat.
Summary
Girls Who Code seeks a dynamic and experienced Vice President of Marketing and Communications to take our brand, culture change marketing campaigns, and communications work to the next level. Reporting to the CEO, you will serve as an integral member of the executive team providing leadership to the organization in the areas of marketing, communications, and brand management.
You are a seasoned leader who thrives at the intersection of big-picture strategy and supporting the team on detail-oriented execution. You are passionate about communicating with Generation Z and Gen Alpha. You are entrepreneurial and enjoy working in an innovative, mission-driven environment. You like to guide a team to test and learn, take risks, and try new things. You are results-oriented and are biased toward action, collaboration, and precise language.
You’re a natural coach who enjoys managing and developing industry-leading talent. You are looking for an opportunity to flex your management and collaboration skills with an executive team that brings a best-in-class skill set to achieve our mission.
The ideal candidate will oversee all marketing, communications, executive communications, public relations, social media, and brand initiatives. Currently, this position oversees a team of four with room for growth. The team collaborates cross-functionally to ensure our messaging aligns with our mission and contributes to attaining our goal of growing our brand awareness among 18-24 year-olds.
Responsibilities:
- Lead the team in executing marketing and communications initiatives aligned with our vision and strategy that positions Girls Who Code as a leading voice for women in tech and raises awareness of our brand among a diverse set of stakeholders
- Oversee the development and execution of creative campaigns and content that change cultural perceptions of what a computer programmer looks like and does
- Support the marketing team in hiring and managing consultants and/or agencies as needed to execute campaigns cost-effectively and sustainably
- Lead our communications and PR strategy, positioning Girls Who Code as a thought leader and securing high-impact press for the organization and its executives
- Foster strong collaboration and engagement with the Executive Leadership Team (ELT) to ensure alignment with our strategic priorities through participation in weekly, monthly, and ad-hoc meetings; participate in and provide support for Board-related activities
- Support the team in developing processes to streamline our press operations, prioritize media and speaking opportunities, cultivate relationships with media, and prepare and train spokespeople
- Work with the marketing lead to support our social media associate in continuing to build our presence on high-performing social channels
- Support our CEO as the organization's spokesperson
- Manage our PR and Comms lead who serves as a lead point person on media interactions that help promote Girls Who Code
- Develop and oversee reporting and analysis of all marketing channels: email, PR, and social
- Build, lead and coach a high-performing team and promote their growth and retention
- Mentor and develop staff to encourage risk-taking, learning from mistakes, collaboration, respect, and compassion
- Establish team and individual goals, develop and track budgets, and monitor team performance
- Deepen cross-functional collaboration and communication between marketing and communications and other teams at Girls Who Code
- Establish best practices for internal communications and advise the leadership team on ways to align staff around common goals and share timely updates
Qualifications:
- 12+ years experience, with a minimum of 5 years in a senior management role either in-house or in an agency
- Passion for using marketing to solve problems and a natural curiosity
- Experience leading a comprehensive marketing and communications program to advance an organization's mission and achieve its goals
- Deep knowledge and abilities to use multiple platforms and channels (including digital) for a range of audiences
- Strong interpersonal skills and significant experience in working with senior leadership teams and other key stakeholders
- Creative thinker with a track record of translating strategic thinking into action plans and output
- Impeccable organizational skills and a demonstrated track record of successful project management and project delivery, with the ability to manage multiple projects in parallel – to time and budget
- Experience building, mentoring, and coaching a team of marketing and communications specialists
- Top-notch communication skills (written, oral, interpersonal, presentation) and extensive writing and editing experience across a variety of media
- Bachelor’s degree or equivalent work experience. MBA or relevant advanced degree desired
- Passion for our mission to close the gender gap in technology fields through a commitment to diversity, equity, and inclusion
$134,000 - $176,000 a year
Compensation transparency statement:
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; certifications; and other business and organizational needs.
At Girls Who Code, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.
Benefits information:
Girls Who Code is committed to creating and maintaining a workplace environment that allows employees to be engaged, productive and successful.
We value our team members and offer employees a broad range of benefits to round out our total compensation package. Our ambitious, high impact, and supportive culture allows people to do their best work every day. We offer policies and programs that encourage balance and support health and well-being, and we are always looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Our competitive compensation and benefits package includes generous PTO, 3 medical insurance plans, vision, dental, 401(k) with match, hybrid work, virtual days, paid parental leave, medical flexible spending plans, life insurance, short and long term disability.
Girls Who Code is committed to building a truly diverse and inclusive organization with a focus on valuing, serving, and understanding our target constituents, while challenging all stakeholders to think inclusively for the betterment of our programs.
Girls Who Code is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or any other legally protected basis. Racial and ethnic minorities and men are encouraged to apply for vacant positions at all levels. GWC is not able to sponsor employment visas.
GWC is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. For individuals with a disability who would like to request an accommodation, please contact hr@girlswhocode.com
