VP of Marketing & Communications

New York
Marketing
Full-time

Girls Who Code is looking for a dynamic Vice President of Marketing and Communications to take our brand and program marketing to the next level. Reporting to the CEO and serving as an integral member of the executive team, you will be a key leader in the organization and manage a small but mighty team of marketing, comms, and policy experts.

You are a seasoned leader who thrives at the intersection of big-picture strategy and detail-oriented execution. You are entrepreneurial and enjoy working in a fast-paced environment that feels more like a start-up than a traditional non-profit. You like to take risks and try new things but also appreciate process and getting the basics right. You’re a natural coach who loves managing people and has a bias towards collaboration and teamwork.


Responsibilities

    • Develop a vision and strategy for marketing and communications that positions Girls Who Code as a leading voice for women in tech and raises awareness of our brand and programs among a diverse set of stakeholders 
    • Oversee the development and execution of creative campaigns and content that change cultural perceptions of what a computer programmer looks like and does. Includes hiring and managing consultants and/or agencies as needed to execute campaigns in a cost-effective and sustainable way. 
    • Supervise our growing body of advocacy and public policy work and ensure Girls Who Code is a key advocate for girls in national and state-level K-12 computer science education 
    • Oversee our communications strategy and operations to position Girls Who Code as a thought leader and secure high-impact press for the organization and its spokespeople. Includes helping the team develop processes to streamline our press operations, prioritize media and speaking opportunities, cultivate relationships with media and influencers, and prepare and train spokespeople. 
    • Serve as a spokesperson and lead point person on media interactions that help promote Girls Who Code
    • Support our programs by overseeing the development of digital and print communications materials, including the website and annual report, microsites for program initiatives, recruitment and sales collateral, swag, email, and social media 
    • Lead and coach a high-functioning team and promote their growth and retention. Mentor and develop staff to encourage risk-taking, learning from mistakes, collaboration, respect, and compassion 
    • Establish team and individual goals, set budgets, and monitor team performance. Share regular feedback with the team and conduct annual performance reviews, including salary adjustments and promotions 
    • Represent marketing, communications, and advocacy on the executive team and serve as an expert and counselor for staff and leadership
    • Facilitate cross-functional collaboration and communication between marketing and communications and other teams at Girls Who Code 
    • Establish best practices for internal communications and advise leadership team on ways to align staff around common goals and share timely updates

Qualifications

    • Bachelor’s degree or equivalent work experience. MBA or relevant advanced degree preferred. 
    • 10+ years experience in a senior management role either in-house or in an agency
    • Experience leading a comprehensive marketing and communications program to advance an organization's mission and goals
    • Experience building, mentoring, and coaching a team of marketing and communications specialists
    • Top-notch communications skills (written, oral, interpersonal, presentation) and extensive writing and editing experience across a variety of media
    • Creative thinker, with a track record of translating strategic thinking into action plans and output. 
    • Thrives in fast-paced environment; able to make decisions in a changing environment under pressure and anticipate future needs
    • Detail-oriented with superb organization skills
    • Passion for our mission to close the gender gap in technology fields through a commitment to diversity, equity and inclusion

Girls Who Code is committed to building a truly diverse and inclusive organization with a focus on valuing, serving, and understanding our target constituents, while challenging all stakeholders to think inclusively for the betterment of our programs.

Girls Who Code is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or any other legally protected basis. Racial and ethnic minorities and men are encouraged to apply for vacant positions at all levels.  GWC is not able to sponsor employment visas.