Director of

New York City or Remote
Moms First /
Full-time /
Moms First, formerly Marshall Plan for Moms, is a national nonprofit transforming our workplaces, our government, and our culture to enable moms in America to thrive. Our grassroots movement of nearly one million moms and supporters is dedicated to advancing women’s economic freedom, uplifting the vital work of moms in our society and building the power to win the public and private sector investments moms need and deserve, including child care, paid leave, and equal pay. The organization is housed within the nonprofit Girls Who Code and founded by Reshma Saujani, a long-time advocate for women’s economic empowerment.

About is an innovative solution designed to increase awareness, understanding, and utilization of paid family leave benefits. Launched in partnership with Craig Newmark Philanthropies and, and with support from OpenAI, leverages generative AI to simplify the process of accessing paid family leave. Following a successful pilot in New York that drove a 25% increase in Google searches for “paid leave” and 100M press impressions, Moms First is expanding to all 10 states with live paid leave programs with a North Star goal of increasing paid family leave adoption and claims. 

About the role
Moms First is searching for a strategic, results-oriented Director of who will be responsible for the expansion and overall success of Reporting to the CEO and Founder, this role requires a visionary leader with a passion for social impact, experience in leveraging technology for public good, and the ability to manage cross-functional teams to high-impact outcomes. The Director will drive product innovation, awareness campaigns, community and employer partnerships, and advocacy efforts to maximize the adoption of paid family leave benefits across the United States. The ideal candidate is a generalist who thrives in fast-moving, impact-oriented environments. You are entrepreneurial and skilled at driving forward ambitious projects amidst ambiguity. You enjoy diving into the details and setting up processes and systems to manage multiple work streams and hold others accountable to a project's success. You are also able to pull up to a high-level and articulate a compelling vision to multiple internal and external stakeholders. 

This is a new role that offers a unique opportunity to build at the intersection of AI and social good, as part of a high-impact, people-first organization that is committed to finishing the fight for gender equality once and for all.

The Moms First team is remote, with a hybrid work option for New York City based team members. This role may be performed virtually, but candidates must be willing to travel and be based near a major airport with direct flights to NY, DC, and LA.

Responsibilities include:

    • Develop and execute a comprehensive strategy for the expansion of to all 10 states with live paid leave programs 
    • Set and monitor goals to increase paid leave claims and adoption rates and drive traffic to, ensuring alignment with Moms First’s mission and objectives.
    • Manage a cross-functional team of subject matter experts and agencies to ensure is hitting its goals
    • Support the Development team in meeting fundraising goals for to fund the program’s expansion. 
    • With our product development agency, oversee the continuous improvement of the product, enhancing user experience and functionality based on feedback from user interviews and focus groups.
    • Drive the development and implementation of new features and educational prompts to better engage users and facilitate access to paid leave benefits.
    • With the Director of Digital Organizing, identify and manage best-in-class creative agencies to develop, produce, and execute education and awareness campaigns that drive traffic to and ultimately increase paid leave awareness and claims, particularly in underserved communities.
    • With the Director of Digital Organizing, mobilize Moms First’s network of supporters and grassroots advocates to amplify awareness campaigns and drive targeted action.
    • Forge partnerships with community-based organizations in health, job training, unions, disability benefits, and more to disseminate information about and build trust within diverse communities.
    • With the COO, develop and execute a strategy to partner with large employers of front-line workers to promote paid family leave benefits to their employees and provide necessary resources and guidance.
    • Oversee the evaluation and research efforts to measure the impact of on increasing paid leave claims and adoption rates.
    • Analyze data to assess the economic outcomes for families and communities, providing insights for continuous improvement and reporting to stakeholders.
    • In Year Two, identify an advocacy strategy and approach to build relationships at the state-level that leverages’s insights to expand and improve paid family leave policies, addressing affordability, increasing benefits, and streamlining application processes.


    • Bachelor’s degree in a relevant field; Master’s degree preferred.
    • 7-10 years of experience in private sector strategy and implementation, such as in the fields of consulting, finance, social impact campaigns, or related areas. 
    • Proven experience in leading and scaling technology-driven social impact programs or campaigns.
    • Strong strategic thinking and problem-solving skills.
    • Excellent leadership and team management abilities. 
    • Ability to thrive in a fast-paced, entrepreneurial environment
    • Exceptional communication and interpersonal skills, with the ability to engage diverse stakeholders.
    • Proficiency in data analysis and impact measurement.
    • Passion for social justice and improving outcomes for underserved populations.
    • Ability to travel as needed to support program expansion and stakeholder engagement.
    • Flexibility to work across different time zones and manage remote teams.
$111,000 - $142,000 a year
Compensation transparency statement:

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; certifications; and other business and organizational needs. At Girls Who Code, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.

Moms First is committed to creating and maintaining a workplace environment that allows employees to be engaged, productive and successful. When we say we “put moms first,” this means we believe that moms should be supported and able to put their needs first; this value extends to our own colleagues and means that we expect and encourage one another to prioritize our health and well-being, as well as our families, whether it’s a midday therapy session, a doctor’s appointment, or school pick up and drop off. 

We value our team members and offer employees a broad range of benefits to round out our total compensation package. Our ambitious, high impact, and supportive culture allows people to do their best work every day. We offer policies and programs that encourage balance and support health and well-being, and we are always looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Our competitive compensation and benefits package includes generous PTO, 3 medical insurance plans (including one fully funded by the org), vision, dental, 401(k) with match, hybrid work, virtual days, paid parental leave, medical flexible spending plans, life insurance, short and long term disability.

Moms First is committed to building a truly diverse and inclusive organization with a focus on valuing, serving, and understanding our target constituents, while challenging all stakeholders to think inclusively for the betterment of our programs.

Moms First is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or any other legally protected basis. Racial and ethnic minorities and men are encouraged to apply for vacant positions at all levels. Moms First is not able to sponsor employment visas.

Moms First is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. For individuals with a disability who would like to request an accommodation, please contact