Marketing Automation Manager

Los Angeles, CA
GOAT is looking for a passionate and detail-oriented Marketing Automation Manager who can lead our retention marketing efforts. You will work closely with the Growth team within the larger Marketing and Communications team, and be responsible for driving engagement, retention and revenue through email, push and personalized experiences. The ideal candidate has experience in email marketing, mobile push, in-app messaging and analytics.

In this role you will:

    • Drive strategy and execution of CRM to onboard, retain, build loyalty and increase lifetime value by engaging customers with personalized, targeted and relevant marketing at every stage
    • Leverage omni-channel marketing automation tools to build lifecycle, transactional and promotional campaigns
    • Develop A/B test strategies to optimize and increase the effectiveness of CRM efforts
    • Manage CRM database including data hygiene, data structure and list growth
    • Ensure compliance with CAN-SPAM regulations
    • Work with growth analytics to manage dashboards on all CRM efforts for reporting
    • Partner with the broader Marketing and Communications team to develop a comprehensive CRM strategy
    • Create and maintain a communications calendar for email and push
    • Thoroughly QA all emails to ensure that campaigns are error-free
    • Identify areas for engagement and revenue growth through email and pushes

We are looking for:

    • Minimum 4 years of experience in CRM, Marketing Automation, or Lifecycle Marketing at a B2C company
    • Proficiency in A/B and multivariate testing
    • Strong analytical and problem solving skills with data driven approach
    • Excellent project management skills and high attention to detail, with the ability to lead and manage multiple time-sensitive projects under tight deadlines
    • A quick learner, a self-starter, able to work independently, and willingness (and ability) to handle the pressures of an increasing level of responsibility; start-up experience is a plus
    • Proficiency in coding email HTML
    • SQL, strong Excel and data modeling skills are all plusses
    • Knowledge of the Leanplum platform is a plus

Benefits and perks:

    • Join the early team and work closely with founders on all aspects of the company
    • Medical, dental and vision coverage
    • Competitive salary and generous equity grants
    • Daily catered lunches from LA’s best restaurants
    • Unlimited vacation
Founded in 2015 and based in Los Angeles, California, GOAT is the safest way to buy and sell sneakers. Whether you’re looking to buy rare sneakers, discover new ones, or earn money by listing sneakers you already own, GOAT is your destination. And with an authentication service, buyer protection guarantee and great customer service, it’s the safest option in the industry.

We are backed by some of the leading names in venture capital, including Accel Partners, Andreessen Horowitz, Ashton Kutcher, Guy Oseary, Matrix Partners, NEA, SV Angel, Upfront Ventures and Y Combinator.