Senior Director, Demand Generation
Salt Lake City, UT
Revenue – Marketing /
Full-time /
Remote
About Us:
Consensus is a top place to work due to the incredible culture our employees have created. In fact, RepVue has ranked us #1 in their top 20 "Best Culture and Leadership" category. We strive to provide an opportunity to work with a great team with a compelling product with the objective that adding value in your work life fuels the rest of your life. We know that a winning company is built on the efforts of its people, and that’s an environment we foster at Consensus. We encourage every employee to bring their authentic self to work and take ownership of their position and their career. We strive to give our employees everything they need to make meaningful contributions to the overall success of our company. We’re looking for go-getters that are excited to thrive in a company going through an exciting growth phase!
We are a fast-growing SaaS company based in the United States. We are changing the way the world buys enterprise software. We do this by providing intelligent demo automation software that helps you scale Presales. How does this work?
We believe buying enterprise software should be simple, pleasant, and fast instead of complex, painful, and slow (which is how it is today). Buyers now want instant access to presales (sales engineering) resources throughout the buying experience but they find it harder and harder to get what they need. Using Consensus, a sales engineering team builds a library of reusable interactive video demos that Sales sends out on-demand. Consensus automatically personalizes the experience and tracks engagement as the prospect shares the demo with other stakeholders in the buying group, bringing the entire buying group to live demos better educated and ready to talk specifics.
This not only reduces unqualified demos to near zero and can double the presales team’s productivity, it also removes the "demo lag time" for prospects and shortens the sales cycle by as much as 68%.
Our Values:
Our values are extremely important to us and we hope that they mean something to you too. We want everyone to bring their authentic selves to work every day. We hope you can help us continue to grow without having to be perfect, but willing to put your name on something knowing it is a “version one”. Everyone here takes total ownership and accountability, because owning our outcomes means making a real contribution. We also believe in a “no peacemongering” principle. We know our path to success is hard and we don’t hesitate to ask hard things of others. We are respectfully confrontational to one another and ask direct accountability questions.
About the Role:
At Consensus, we are building a world-class marketing team to accelerate revenue growth by
4X and deepen a market leadership position in the demo automation space. We’re looking for a
data-driven and creative marketing leader who will take Consensus’ demand generation engine
to the next level. The perfect candidate is a growth-minded leader with a successful track record
accelerating performance at B2B SaaS companies. You will lead a talented team of marketers
to build multi-channel campaigns and creative messaging that resonates with our target
audience while finding innovative approaches to drive step function growth on our current
trajectory. This is a dynamic opportunity at a truly great company with strong product-market fit,
established customers, an award-winning culture and wonderful colleagues supporting you.
What You'll Do:
- Lead/hire a team of marketers to build a comprehensive demand generation strategy
- Manage and continually optimize a seven-figure budget to maximize ROI
- Align closely with Sales, looking at pipeline health and coming up with strategies (including ABM tactics) to drive conversion along the sales cycle
- Serve as a player-coach who can run successful campaigns while you also mentor, grow, and expand the team (or agencies) that will help Consensus scale into the future
- Maximize channel mix to include email, content, paid display, social and search, lifecycle, webinars, etc
- Partner closely with operations/enablement to ensure alignment on strategy, resources, foundational tools and KPIs are in place
What We're Looking For:
- BA/BS Preferred
- 5-8 years of experience in revenue, and/or growth marketing functions
- 4+ years people management experience
- Strong analytical skills, both in modeling and measurement (experience with Looker, Tableau or similar tool a plus)
- Highly creative with an established track record of running successful campaigns that resonate with the ideal target audience
- Excellent leadership skills with a demonstrated track record successfully leading and developing team members to achieve shared objectives
- Excellent written and verbal communication skills, with the ability to clearly present analyses, ideas and results to senior management
- Proficiency with marketing tools including CRM, intent data, web measurement
- Experience working with cross-functional teams (Sales, Product, Marketing, Finance)
- Highly resourceful, self-starter - like to have fun (a good sense of humor is a must!)
At Consensus, You'll Get:
- Generous employer contribution towards health insurance with multiple plans to choose from (dental and vision coverage is available as well)
- HSA/FSA programs available to maximize your tax savings
- 401(k) with company matching contributions
- Paid parental leave to prioritize your family
- Unlimited PTO
- 12 company holidays
- Flexible/Remote work environment
- Company provided best-in-class WFH setup
- Professional Development program
- 2 days off each year to volunteer at a charity of your choice
- Birthdays off
- Every third Friday of the month off
$200,000 - $220,000 a year
Compensation is anticipated to be between $200,000 - $220,000 per year. Eligible employees may also receive incentive/commission/annual bonus pay based on individual and/or company performance. Compensation may vary based on factors such as, but not limited to, individual skills, experience, training, education/certifications, geographic location, internal equity, and local market conditions.
