Head of Brand Marketing
San Francisco, CA
G&A – Marketing /
Full-time /
Forward is on a bold mission to make high-quality healthcare available to a billion people across the globe. We’re building the world’s most advanced healthcare platform from the ground up, combining hardware, software, and doctors under one roof.
Forward was founded in January 2016 by former executives and engineering leaders from Google and Uber. We are funded by some of the world's best investors and entrepreneurs, including Founder's Fund, Khosla Ventures, First Round Capital, Eric Schmidt (Google/Alphabet Chairman), Marc Benioff (Salesforce Founder), Joe Lonsdale (Palantir Founder), and Garrett Camp (Uber co-Founder).
Many industries have successfully cut out the middleman by selling directly to consumers. However, no one has ever accomplished this in healthcare—arguably the most important and personal industry to consumers—until now. We know that at the heart of our success is our team. Become a part of the growth team that is focused on bringing better health, happiness and peace of mind to consumers everywhere
Press and Videos:
Health Moves Forward [CEO Blog Post]
Forward Health Launched CarePods [Tech Crunch]
Forward is on a bold mission to make high quality healthcare available to a billion people across the globe. We’re building the world’s most advanced healthcare platform from the ground up, combining hardware, software and doctors under one roof.
Forward was founded in January 2016 by former executives and engineering leaders from Google and Uber. We are funded by some of the world's best investors and entrepreneurs including Founder's Fund, Khosla Ventures, First Round Capital, Eric Schmidt (Google/Alphabet Chairman), Marc Benioff (Salesforce Founder), Joe Lonsdale (Palantir Founder), and Garrett Camp (Uber co-Founder).
You can read our story, check out a Forward Tour with our Medical Lead, and read some press: New Yorker, TIME, USA Today, Forbes, WIRED.
Why Join Forward?
We don’t want to just move dollars around the healthcare industry - we want to rebuild it and fix it. All of it. You’d be a major part of the story behind one of the most ambitious startup attempts of the past decade, and you’d work with a team of people who want to use their talents for good.
Many industries have successfully cut out the middleman by selling directly to consumers. However, no one has ever accomplished this in healthcare—arguably the most important and personal industry to consumers—until now. We know that at the heart of our success is our team. Become a part of the growth team that is focused on bringing better health, happiness and peace of mind to consumers everywhere.
What You'll Do
- Build and lead a best-in-class brand marketing team in functions including content, creative, and product marketing.
- Develop strategy and vision for our brand, aiming to make consumers aware of Forward.
- Define the brand principles, positioning and voice to communicate value and build connection.
- Lead 360-degree campaign development for distribution across all media platforms including blog, broadcast, digital, direct mail, email, out of home, social and web.
- Manage external agency and consultant partners across content and creative production verticals including concepting, copywriting, photography and videography.
- Lead the team in testing and optimizing content and creative to maximize results.
- Track key metrics to ensure that your team and agency partners are reaching business objectives.
You Are
- Entrepreneurial: You’re a self-starter who loves to own things end-to-end. You don’t ask for permission - you’re too busy making things happen.
- Scrappy: You can build teams and direct the work of others, but you also love to roll up your sleeves and get the job done yourself.
- Collaborative: You bring great ideas to the table and seek out how to include others to make your ideas even better. People value your opinions and love that you respect theirs.
- Impactful: You’re deeply mission-driven, and you think there’s more to life than software that enables puppy ears to be superimposed in photos. (Although we concede those are cute.)
Minimum Qualifications
- 10-15 years experience in consumer-facing marketing
- 3+ years building and leading teams
- Experience building a consumer-facing brand
- Experience managing internal or external creative production teams
- Deep knowledge of content marketing and a track record of driving tangible impact including SEO
- In-depth understanding and mastery of relevant social channels from both an organic and paid media perspective, including Facebook, Instagram, Twitter and more
- Experience managing a team of internal employees and external agency partners
- BA/BS
Preferred Qualifications
- Startup experience
Our Commitment to Diversity and Inclusion: We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences, and we prioritize diversity within our team. We encourage people from underrepresented backgrounds to apply.
The base salary range for this full-time position is $80,000-$180,000, plus equity and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations. Within the range, individual pay is determined by factors including job-related skills, experience, relevant education or training, and location.
WHY JOIN FORWARD?
We don’t want to just move dollars around the healthcare industry - we want to rebuild it and fix it. All of it. You’d be a major part of the story behind one of the most ambitious startup attempts of the past decade and you’d work with a team of people who want to use their talents for good.
Our Commitment to Diversity and Inclusion:
We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences, and we prioritize diversity within our team. We encourage people from underrepresented backgrounds to apply.
We are an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. We prohibit discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We conform to the spirit as well as to the letter of all applicable laws and regulations. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with arrest and conviction records.
Information collected and processed as part of any job application you choose to submit is subject to Forward’s Privacy Notice to California Job Applicants.
