Growth Marketer
Dallas
Marketing – Product Marketing /
EE Full-Time /
Hybrid
Position: Growth Marketer
Location: Hybrid - Dallas/Fort Worth area, TX
Schedule: 8am-5pm CST Hours
About Us
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Who You Are:
You are a strategic and data-driven Growth Marketer who thrives at the intersection of product, marketing, and customer success. You bring a strong sense of ownership to initiatives, from identifying customer and market opportunities to shaping go-to-market strategies and measuring impact. You're deeply curious about user behavior and motivated by results, especially when those results lead to better product experiences and business growth.
You have experience running experiments, optimizing funnels, and collaborating across cross-functional teams to drive adoption and engagement. You enjoy connecting the dots between product capabilities and real customer needs.
You're energized by the opportunity to take the lead on key growth initiatives across products and industries, with room to shape how we drive value in emerging niches. While you don’t need formal authority to influence, you're a natural connector—bringing teams together and helping guide progress through data, insights, and executional clarity.
You’re looking to grow your scope and impact in a high-growth environment—and excited to play a central role in shaping how users adopt, succeed with, and expand their usage of HighLevel.
What You’ll Be Doing:
- Analyze and deeply understand customer needs across priority industries to inform growth strategies.
- Partner with Product teams to ensure features and onboarding flows are optimized for key user segments.
- Architect and continuously optimize end-to-end user journeys—from top-of-funnel to in-product activation.
- Plan and execute feature adoption campaigns and lifecycle programs tailored to high-potential customer groups.
- Serve as a connector across Product, Marketing, Education, and Customer Success ensuring alignment and execution against growth goals.
- Report on progress and insights to senior leadership and internal stakeholders with clarity and strategic context.
- Measure program impact using KPIs like activation rate, retention, NPS, and industry segment expansion.
- Lead user education and acquisition initiatives to drive product understanding and increase conversion.
- Collaborate with affiliate, marketing, support, and sales enablement teams to grow adoption in target niches.
- Conduct regular user interviews to gather insights and deliver structured feedback to product and engineering.
What You’ll Bring:
- 3–5 years of experience in growth marketing, product marketing, lifecycle, or product-led growth roles.
- Hands-on experience with analytics and visualization tools (e.g., Mixpanel, Amplitude, GA, Looker).
- Experience using tools like Loom, Markup, or Figma to convey feedback or ideas visually.
- Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys.
- Strong track record of partnering with product, marketing, and Customer Success teams to drive measurable outcomes.
- Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority.
- Strong analytical skills with the ability to distill customer behavior and market signals into actionable insights.
- Proven experience driving cross-functional growth initiatives across marketing and product.
- Confidence in leading projects, influencing without authority, and aligning teams around common goals.
- Comfort with experimentation frameworks and running A/B tests to validate hypotheses.
- Deep familiarity with data and analytics tools, and the ability to measure what matters.
- Experience in user acquisition, lifecycle marketing, and/or in-app engagement strategies.
- Clear and persuasive communicator—able to share complex ideas simply across functions.
- Understanding of SaaS business models and agency/internet marketing ecosystems.
- A collaborative spirit and willingness to mentor peers and share knowledge across the team.
EEO Statement:The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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