Events Partnerships Manager
Dallas
Marketing – Customer Marketing /
EE Full-Time /
Hybrid
About Us
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Who You Are
You’re a dynamic relationship-builder with a passion for connecting with event organizers, partners, and communities to elevate a fast-growing brand. You understand how to evaluate the impact of live and virtual events—not just by the booth traffic, but by the conversations they spark, the brand presence they create, and the partners they bring into the fold.
You thrive in fast-paced environments where you can own high-level relationships, negotiate meaningful sponsorships, and shape a calendar of strategic event opportunities. Whether you’re working a booth, speaking on stage, or managing virtual exposure, you’re all about making sure the right people hear the HighLevel story
What You'll Be Doing
As an Events Partnership Manager , you will:
Strategic Event Sourcing & Sponsorship Negotiation
- Own the top-of-funnel relationship for all external events HighLevel may sponsor.
- Proactively build and manage a pipeline of event organizers and industry conferences aligned with HighLevel’s brand, audience, and growth goals.
- Negotiate sponsorship terms, speaking opportunities, and HighLevel’s overall involvement—ensuring alignment with lead generation, affiliate growth, and brand visibility targets.
Partnership Relationship Management
- Be the go-to contact for event hosts and sponsors through the negotiation and deal-close phase.
- Collaborate with HighLevel’s internal coordinator and marketing resources to transition events from “signed” to “executed.”
- Develop long-term relationships with key event partners to maximize repeat opportunities and increase our brand footprint.
On-the-Ground Presence
- Attend top-tier events and conferences in person to represent HighLevel at the booth.
- Engage attendees and answer basic platform and/or company questions.
- Speak on stage when required, delivering pre-approved HighLevel presentations that educate and inspire.
- Support virtual events where needed, ensuring brand consistency and active engagement with digital audiences.
Calendar & Impact Reporting
- Build and maintain a structured calendar of all planned sponsored events.
- Track performance metrics and outcomes (leads generated, affiliate signups, audience reach, etc.).
- Deliver insights and recommendations to continuously improve event selection and performance.
Collaboration & Communication
- Partner closely with the Events, Affiliate, and Marketing teams to ensure aligned execution.
- Ensure timely asset delivery, promotional coordination, and internal awareness of all upcoming sponsorships.
- Work with designers, content producers, and email/social teams to prepare both physical and virtual materials for each event.
What You'll Bring
- 8 + years of experience in event partnerships, sponsorships, or business development (SaaS/tech strongly preferred)
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Experience leading and mentoring team members, contractors, or agency partners to drive high-quality event execution
- Proven track record of building B2B event pipelines, negotiating sponsorship packages, and delivering brand-forward activations
- Strong communicator and confident networker with experience speaking on stage or at industry events
- Highly organized with experience managing calendars, CRM/lead tracking, and event impact reporting
- Familiar with tools like HighLevel (bonus!), HubSpot/Salesforce, Asana/Trello, and event marketing platforms
- A passion for brand-building, strategic growth, and showing up where the audience already is
Success Looks Like:
- A robust calendar of strategic sponsored events
- Strong partner relationships and year-over-year event continuity
- HighLevel’s presence seen, heard, and respected across key in-person and virtual ecosystems
- Clear attribution of leads and affiliate growth from event investments
Why Join HighLevel?
- High-growth company with a devoted user base and a huge market opportunity
- A unique chance to shape not just product marketing, but also education and certification strategy
- Collaborative team culture
- Smart, passionate colleagues and room to lead
Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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