Manager, Digital Marketing
Dallas
Marketing – Customer Marketing /
EE Full-Time /
Hybrid
About Us
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Who You Are
We’re looking for a Manager, Digital Marketing to lead our Digital Marketing team and drive impactful, scalable programs that fuel growth. You are a people-first leader who balances strategic vision with operational excellence. With proven experience managing teams, you know how to set direction, coach talent, and deliver measurable outcomes.
You are highly collaborative, data-driven, and skilled at aligning marketing programs with business goals. You thrive in a fast-paced, high-growth environment and bring both the strategic mindset to plan and the leadership skills to inspire execution
What You'll Be Doing
Team Leadership
- Lead, mentor, and grow the Digital Marketing team, ensuring alignment to business priorities, clarity of goals, and professional development.
- Foster a high-performance culture built on accountability, collaboration, and innovation.
Growth & Acquisition Strategy
- Drive digital marketing programs that directly fuel business growth through:
- Recruiting and activating new affiliates in the affiliate program.
- Launching campaigns that generate trials of the platform.
- Executing ticket sales and promotional marketing for events and ongoing campaigns.
Lifecycle & Campaign Management
- Own the cadence and execution of promotional campaigns, ensuring the right customers receive the right message at the right time.
- Build and optimize customer lifecycle touchpoints, from lead capture to trial conversion to product adoption.
Performance Management & Insights
- Establish and monitor KPIs such as trial conversion and adoption metrics.
- Translate performance data into actionable insights, driving continuous optimization across channels.
- Provide regular reporting and executive-level insights that connect marketing performance to business outcomes.
Cross-Functional Collaboration
- Partner with Product Marketing, RevOps, Customer Success, and Affiliate Management to ensure alignment on acquisition, retention, and revenue goals.
- Serve as the key POC the Digital Marketing team.
What You Will Bring
- 8–10+ years of experience in digital marketing, with at least 4+ years in a people management role.
- Demonstrated success leading digital marketing teams in high-growth environments.
- Proven track record of designing and executing strategies that drive measurable business outcomes.
- Strong expertise in paid digital channels, SEO/SEM, social, and marketing automation.
- Experience managing budgets, marketing operations, and cross-functional initiatives.
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
Why Join HighLevel?
- Collaborative Culture: Be part of a team that values creativity, innovation, and teamwork.
- Impactful Work: Shape the future of marketing for thousands of agencies worldwide.
- Career Growth: Opportunities to learn, grow, and advance in a dynamic, fast-growing company.
Equal Employment Opportunity Information:
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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