Product Manager - CRM
Delhi
Dev – Dev-Product /
Employee India /
Remote
About Us
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
About the role:
We are seeking a talented and experienced Product Manager to join our team and drive the development of our CRM capabilities with a major focus on Custom Objects.
Our CRM product which consists of lead generation, lead engagement, and management, serves over 100K+ businesses and processes millions of records monthly. As a Product Manager specializing in CRM, your role would involve overseeing the development and management of a few of our core platform products. You will work closely with cross-functional teams, including engineers, designers, marketers, and customer success to define, prioritize, and deliver innovative solutions that enable customers to grow and manage their businesses seamlessly.
Your roles & responsibilities:
Strategy & Vision:
- Establish the strategic direction and vision for HighLevel's CRM product features like Custom Objects and its implementations.
- Make informed decisions about product roadmaps based on market trends, customer needs, and competitive landscape.
Product Planning and Roadmap:
- Collaborate with stakeholders to identify and prioritize requirements and feature enhancements.
- Collaborate with the support team to identify their needs and current challenges, which would feed forward into the Product planning process.
- Develop and maintain a detailed product roadmap for your modules, aligning it with the company's overall product strategy and goals.
Requirements Definition:
- Conduct user research, interviews, and data analysis to gather insights and identify pain points.
- Translate user needs into clear and actionable product requirements, user stories, and acceptance criteria.
Product Development and Launch:
- Collaborate with engineering, design, and support teams to ensure timely and high-quality product delivery.
- Plan and execute product launches, creating go-to-market strategies, coordinating marketing efforts, and driving user adoption and engagement.
Stakeholder Communication:
- Communicate product plans, progress, and updates to internal teams and stakeholders, including executives.
- Act as a subject matter expert on your CRM modules, providing guidance and support to internal teams and external customers.
Performance Monitoring and Analysis:
- Define and track key product metrics to evaluate performance and drive data-driven decision-making.
- Monitor user feedback and conduct a competitive analysis to identify areas for improvement and address pain points.
What we’re looking for;
Domain Knowledge: Strong understanding of CRM & SaaS concepts, technologies, and market trends.
Analytical Skills: Excellent analytical and problem-solving skills. Ability to use data and metrics to drive product decisions and measure success.
Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas and concepts to technical and non-technical stakeholders.
Leadership and Collaboration: Strong leadership skills to drive the product vision, influence cross-functional teams, and work collaboratively in a fast-paced, agile environment.
User-Centric Mindset: Deep empathy for users and a strong passion for delivering exceptional user experiences.
Business Acumen: Understanding business models, market dynamics, and competitive landscape. Ability to align product decisions with business goals and drive product success.
Experience;
- Minimum 3+ years as a Product Manager, with a strong preference for CRM & SaaS experience.
- Bachelor's degree in computer science, engineering, business, or a related discipline.
- Familiarity with leading CRM platforms and their landscape
Why should you join us?
At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritize the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.
Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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