SEO Outreach Specialist

Digital Marketing – Link Building /
Full-Time /
The Opportunity:

As an SEO Outreach Specialist, you will lead our initiatives to enhance clients' online visibility and search engine rankings through innovative link placement, content marketing, and targeted email outreach strategies. This role demands a versatile mix of SEO knowledge, creative thinking, strong publishing industry connections, and proficiency in email marketing techniques. You will be pivotal in devising link placement strategies, crafting personalized email campaigns, building relationships with publishers and journalists, and driving the success of our clients' SEO backlink campaigns with a focus on scalability and engagement.

What you'll do:

    • Design and implement scalable email outreach strategies, including prospect list creation, mass email personalization, and cold email campaigns, to enhance client engagement and lead generation.
    • Develop and refine content customization techniques, ensuring a logical connection between email outreach and relevant articles to increase response rates and engagement.
    • Collaborate with the sales team to optimize email outreach effectiveness, leveraging data-driven insights to continuously improve campaign performance and achieve sales targets.
    • Develop strategic link placement initiatives tailored to client needs, brainstorming innovative methods for securing placements and diversifying link types.
    • Serve as the primary liaison between clients and publishers, expanding publication opportunities and options to maximize client visibility and SEO impact.
    • Leverage publishing connections to support clients and optimize the outreach and pitching processes for natural link acquisition, improving the relevance and appeal of content proposals to publishers.
    • Assess and refine clients' existing publishing strategies, incorporating industry best practices to improve outcomes.
    • Craft compelling titles for a variety of long-form content types to engage target audiences effectively.
    • Manage domain lists for clients, ensuring a strategic approach to domain authority and relevance.
    • Curate and oversee the generation of monthly content ideas that align with clients' strategic objectives.
    • Coordinate the publication of articles with publishing partners, ensuring alignment with clients' timelines and goals.
    • Track and report link placement progress, delivering insights and updates through work management platforms (e.g.,
    • Provide comprehensive support and communication to Campaign Managers, enhancing campaign coordination and success.
    • Engage in strategic planning sessions with clients, offering solutions-oriented approaches to streamline processes and enhance operational efficiency.
    • Collaborate closely with clients and internal teams to ensure the delivery of high-quality products, timely execution, and successful project outcomes.

What you'll bring:

    • Deep knowledge of SEO, with a specific focus on backlinking strategies and their impact on search engine rankings.
    • Strong connections within the publishing industry, with a proven ability to navigate and expand publication opportunities.
    • A proactive, "hustle" mentality, aimed at consistently delivering superior results for clients.
    • Exceptional attention to detail, ensuring the highest quality of work in all client projects.
    • Strong teamwork and collaboration skills, with the ability to work effectively in a client-focused environment.
    • Excellent communication abilities, capable of fostering strong relationships with clients, publishing partners, and internal teams.
    • Creative and analytical problem-solving capabilities, adept at identifying and implementing process improvements.

Who you are:

    • A client-focused professional passionate about leveraging SEO and content marketing to drive tangible results.
    • A strategic thinker with the creativity to devise and implement innovative solutions tailored to diverse client needs.
    • A relationship-builder, skilled in navigating and expanding professional networks for the benefit of clients.
    • A detail-oriented executor, capable of managing multiple projects simultaneously with precision and accountability.

What does the hiring process entail?

    • Stage 1 (Recruiter Screen) - After you submit your application, our talent recruitment team will review and reach out to candidates. During this 20-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the job opportunity.
    • Stage 2 (Manager Interview) - The first video interview with at least one GR0 team member will involve 30 minutes of diving deeper into the GR0 processes, day to day responsibilities, and ample time for the candidate to ask questions.
    • Stage 3 (Leadership Interview) - Your most important video interview will be a conversation with a GR0 leadership member, including your possible future manager. During this time, you will answer additional questions and have additional time to ask questions of us.
    • Stage 4 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our Chief Growth Officer and Co-Founder, Jon Zacharias.
    • Stage 5 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!

What's in it for you:

    • Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual compensation for this role is market competitive - $80,000 + commission based on link placements/publication opportunities (commensurate with experience), as well as company stock options.
    • A Unique Opportunity to work for a rapidly growing company alongside next-level talent in a respectful, inclusive, diverse, and inspiring environment. #GR0Together
    • Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
    • Flexible PTO - We know that rest is vital to your wellbeing and career success, so we give you the flexibility and trust to take it when you need it.
    • Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.
About Us:

Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands. GR0 empowers these brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers, and engagement and sales for brands. 

GR0’s notable awards and achievements include: 

Glassdoor’s “Top CEOs” (2021)
Clutch’s “Top 100 Fastest Growing Companies” (2022)
Comparably’s “Best Places to Work in Los Angeles” (2021, 2022)
Comparably’s “Best Company for Career Growth” (2021)
Built In’s Moxie Women in Tech Awards (2021, 2022)

At GR0, we put our people above all else. We promote an environment that celebrates diversity, fosters openness, and encourages conversations around what makes us different to further learn from one another. GR0 is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.