Senior Director of Marketing Communications
Minneapolis, MN / Remote
Brand Communications & Experience /
Full Time /
Hybrid
Hi, we’re Gravie, and we are building the health plan of the future. For the past few decades, the health insurance industry has evolved to serve the needs of employers, insurance companies, brokers, and (sometimes) doctors and hospitals. The needs of the consumer, however, have largely been left out of the equation. We’re changing that. We are rebuilding the entire health insurance stack, with the consumer as the central focus. Our goal is to create a health plan that people can love.
A Little More About Us:
· We know healthcare. Our company was founded and is still led by industry veterans who have started and grown several market-leading companies in the space.
· We are quickly becoming one of the fastest growing health benefits companies in the country. We have received numerous awards and accolades, including Inc. Magazine Best in Business Gold Medal award in 2021, and JMP Securities Top 50 Private Companies in Insurtech in 2022.
· We have raised money from top tier investors who share the same long-term vision as we do of building an industry defining company that will endure over the long run. We are well capitalized.
· Our customers like us. Our revenue churn is in the low single digits, in an industry where greater than 20% churn is common.
· Our culture is unique. We tend to be non-hierarchical, merit-driven, opinionated but kind people who thrive working in a high-performance, fast-paced environment. People at Gravie care deeply about making a positive impact in the lives of the people we serve. We may not be the right place for everybody, but if you get energized by doing work every day that focuses on putting consumers at the front of the line, we could be a great place for you. It takes unique people and diverse perspectives to deliver our results. We encourage you to be your authentic self – we like you that way.
A little more about the role:
Gravie’s Senior Director of Marketing Communications is a key leader on the marketing and brand team, responsible for building brand and product awareness, purchase intent, and loyalty. Reporting directly to the Chief Brand Officer, the Senior Director will develop and execute a multi-stakeholder marketing and communications strategy across members, brokers, employers, and providers. The Senior Director will also work closely with the sales team to optimize and enhance our existing lead generation strategy and set and achieve marketing KPIs aligned with the organization’s sales goals. This person will manage a team of marketing professionals and agency partners.
You Will:
Overall Leadership
· Establish and execute a unified marketing communications strategy, which will include email, print, and electronic collateral sent to member, broker, employer, and provider customers.
· Invigorate and modernize our demand generation initiatives.
· Set and oversee Gravie’s paid media strategy.
· Set and execute marketing strategies associated with numerous product launches throughout the year.
· Identify aggressive department KPIs and be accountable for achieving them.
· Maintain editorial oversight over all email and print marketing materials and related collateral.
· Collaborate with senior leaders across the organization to ensure that the marketing communication program is aligned with the company’s overall product strategy and revenue goals.
· Build an internal marketing communication steering group comprised of key leaders who oversee work affecting each of the stakeholder audiences, to ensure that our communications are meeting the specific needs of the internal relationship owners.
Member Communications
· Manage the member product marketing team and build a communications strategy that drives product adoption, enhances member engagement and experience, and helps create unconditional love from our members.
· Develop segmented audience strategies to increase relevance of member communications.
· Triage and delegate transactional member-specific communications needed ad-hoc to flag problems and resolve issues.
· Conceive of and introduce new and engaging strategies for reaching members.
Broker & Employer Communications
· Manage the broker and employer marketing team and build both pre- and post-sale communications strategies that drive demand and build loyalty among benefits consultants and employers.
· Develop segmented audience strategies to increase relevance of employer communications.
· Reimagine the way we triage and service inbound collateral requests from the AM team and others, so that we can maximize resources and increase the value of each piece of collateral.
Provider Communications
· Build a provider awareness strategy that is focused on creating national provider recognition of Gravie.
· Build a provider engagement program for providers who have had previous interactions with Gravie, ensuring that we are communicating appropriately and in ways that differentiate the provider experience of working with Gravie.
Product Marketing
· Spearhead the development of marketing plans tied to the launches of new products, plan features, and enterprise initiatives.
You Bring:
· Bachelor’s degree in marketing, communications or a related field.
· B2B demand generation expertise.
· 10+ years of relevant experience.
· Experience advising the C-suite on marketing strategy.
· A thinker AND doer mentality, with a ‘get things done’ attitude even if it’s not been done before. You are scrappy and resourceful.
· A natural storyteller with a flair for crafting compelling communications that truly connects with intended audiences.
· We hire to inspire! Exceptional leadership skills, with the ability to motivate teams to achieve greatness.
· A creative visionary with a passion for innovation and an eye for emerging trends.
Extra Credit:
· Working knowledge of Salesforce and Pardot
· Healthcare or health insurance marketing experience
· Previous experience working for a startup
Competitive pay is standard. Our unique benefits program is the gravy, i.e., the special sauce that sets our compensation package apart. In addition to standard benefits, Gravie’s package includes alternative medicine coverage, flexible PTO, up to 16 weeks paid parental leave, paid holidays, cell phone reimbursement, education reimbursement, and 1 week of paid paw-ternity leave just to name a few.
