Product Launch Manager
Toronto, Ontario
Greenshield Health – Product /
Full time Permanent /
Hybrid
WHO WE ARE
When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.
We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place. We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.
Our mission is to create better health for all Canadians, and we know that starts with our employees.
GreenShield Health is on a mission to improve your mental health at home, at work and beyond. We offer accessible, affordable and effective digital mental health solutions for individuals and organizations that care. With secure virtual counselling, personalized therapist matching services and digital-first employee wellness programs, we’re helping over a million people start feeling better without the wait.
Want to help people get the support they need when they actually need it? You’re in the right place.
The Product Launch Manager will play a crucial role in orchestrating the successful introduction of a new product into the market. This highly motivated and organized candidate will lead the successful introduction of our new products to the market. The ideal candidate will have a proven track record in project management, strategic planning, and cross-functional collaboration. The Product Launch Manager will play a pivotal role in shaping and executing the launch strategy, ensuring a seamless and impactful entry into the market as well as organizational readiness.
Role in a Nutshell
- Coordinates the work of cross-functional teams and supports the product manager and implementation manager during product launches.
- Develop and execute detailed product launch plans, overseeing activities across multiple departments.
- Ensure adherence to security, IT, Infrastructure procedures.
- Manage status meetings, developing weekly status reports outlining progress on key milestones and risks including Senior Leadership updates.
- Work closely with marketing, sales, client implementation, data and other departments to create cohesive launch strategies.
- Work with the customer success team and customer onboarding specialists on product onboarding to drive adoption.
- Foster clear communication and collaboration to achieve common goals.
- Develop and execute communication plans for internal and external stakeholders.
- Ensure teams are well-informed and aligned throughout the launch process.
- Collaborate with product development teams to align features with market demands.
- Ensure client support material is accurate and reflects product development capabilities.
- Develop comprehensive launch strategies, working with key stakeholders to identify positioning, product.
- Understand customer requests and needs to uncover unsolved user problems and solutions that would be worth exploring.
- Use insights to refine product launch strategies and positioning.
- Identify potential risks and develop contingency plans to address challenges.
- Proactively monitor progress and adjust strategies as needed.
- Define key performance indicators (KPIs) to measure launch success.
- Analyze post-launch data and provide insights for continuous improvement.
What we are looking for
- 3+ years of product management experience; preferably some experience managing digital insurance products.
- Undergraduate degree, preferably in business, health services or technology
- Understanding of various department functions, including marketing, sales, product development, and finance.
- Familiarity with risk assessment and management strategies.
- Familiarity with data analytics tools and metrics relevant to product success.
- Strong organizational skills, attention to detail, ability to manage timelines and budgets.
- Ability to develop and execute comprehensive launch strategies.
- Effective communication, team leadership, and the ability to work collaboratively.
- Crafting compelling messages, understanding target audience communication preferences.
- Proactive problem-solving, ability to identify and mitigate risks.
- Building and maintaining relationships with stakeholders, industry influencers, and partners.
- Proven experience in product launch management or related roles.
- Strong project management skills with the ability to lead cross-functional teams.
- Ability to understand and articulate product features and benefits.
- Proficiency in using technology tools and platforms relevant to the role.
THE CULTURE
We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.
Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.
We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.
Take a minute to get to know us better by clicking here to watch our short video.
Here’s to Better Health for All!
A FEW MORE DETAILS
Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.
GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through requestforaccommodation@greenshield.ca. Information received relating to accommodation will be addressed confidentially.
Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).
