Founding Product Marketing Manager
Bengaluru
Marketing – Growth /
On-site
About Gushwork:
Gushwork builds AI Agents that help small and medium businesses automate their entire inbound marketing stack — from SEO and website content to reviews, blogs, and lead funnels.
In plain English: we’re replacing bloated marketing agencies with intelligent, always-on software.
Raised $10M - backed by Lightspeed, SIG, Beenext, and B Capital, Gushwork is one of the fastest-growing AI companies globally.
The Mission
- Small businesses don’t have time for jargon. They want results, fast.
- Your job is to make them instantly get what our AI agents can do for them — and feel like they’re missing out if they don’t start today.
- You’ll own the story, positioning, and go-to-market motion for new products and launches — defining how Gushwork is understood, adopted, and loved by SMBs everywhere.
What You’ll Do
- Build a category around AI-powered inbound growth, not “AI tools.”
- Develop our messaging and positioning frameworks, ensuring they are clear, compelling, and differentiated.
- Ensure consistency of narrative across all touchpoints (website, pricing, decks, emails, content).
- Partner with Product and Growth to design and lead the go-to-market for new AI agents, features, and pricing models.
- Be responsible for launch strategy end-to-end — messaging, creative, collateral, campaigns, landing pages, and internal training.
- Post-launch, monitor and iterate aggressively; optimize adoption, retention, and feedback loops.
- Develop sales enablement tools - one-pagers, battlecards, demo scripts, objection handling playbooks, case studies.
- Create and maintain messaging systems so SDRs, AEs, marketing, and campaigns are fully aligned.
- Work with RevOps / Growth to A/B test messaging, pricing, and website copy; analyze funnel performance and iterate.
- Become deeply attuned to SMB psychology: how they evaluate, buy, trust, and adopt software.
- Conduct competitive analysis, agency-alternatives research, win/loss studies, and trend scans to discover whitespace.
- Translate customer interviews, churn data, and usage signals into sharper positioning and messaging.
Positioning & Narrative
Launches & Go-to-Market
Sales & Funnel Enablement
Market Insight & Research
You’ll Thrive Here If
- 3–6+ years of experience in B2B SaaS / tech, ideally with SMB-focused or hybrid business models.
- Proven ability to turn “what it does” into “why it matters” in messaging.
- Experience with analytics, A/B testing, cohort analysis, funnel optimization.
- Deep understanding of SaaS buying cycles.
- Strong curiosity, data-driven mindset, and ability to work in ambiguity.
- Excellent written & verbal communication skills; storytelling chops.
- Creative taste — you can sense when copy or design “clicks”
- Strong cross-functional influence and collaboration skills.
- Experience in AI / automation / marketing tech
- Domain familiarity with industrial, manufacturing, distribution sectors.
- Prior experience doing launches end-to-end in a growth phase.
- Experience with marketing analytics tools, experimentation platforms.
Required / Must-Have
Preferred / Nice-to-Have
Level, Scope & Growth Path
- This is a senior individual contributor role with high ownership and leverage.
- You will not start with direct reports, but over time may build and lead a small PMM team.
- You’ll operate within a strong GTM ecosystem — collaborating with marketers, sales, product/engineering.
- You’ll have visibility, influence, and opportunity to shape company-wide strategy, branding, and messaging direction.
What You’ll Get
- Competitive base salary + performance-based bonus
- Meaningful equity — you’ll be an early partner in our growth.
- Access to all the tools, software, and resources (analytics, content, experiments, design, etc.)
- Budget for professional development — courses, books, conferences.
- Health benefits, flexible time off, wellness programs.
- A fast-moving, high-autonomy environment where your voice is heard.
What Success Looks Like
- Every page and pricing model makes people instantly understand and want the product.
- Each new AI agent launches drives revenue, not awareness.
- Gushwork develops a recognizable, confident voice across all channels.
- You turn internal product updates into external movements.
Why This Role Matters
- We’re building a category around AI-driven inbound growth for SMBs, and you’ll be the one defining it. You’ll craft the voice, shape the brand, and make sure every launch — from pricing to product feels electric, not generic.
- This is a founding PMM role, not a functional hire. Your work will directly shape how thousands of small businesses discover and trust Gushwork.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
