Founders Office (Growth)
Bengaluru
Marketing – Growth /
Full time /
On-site
Gushwork.ai is one of the fastest-growing AI startups globally, combining cutting-edge AI with human expertise to help businesses scale marketing operations efficiently. In just one year, we’ve partnered with 200+ businesses, driving success through AI-assisted SEO and marketing automation.
We’ve raised $10M+ from top global investors, including Lightspeed, SIG, B Capital, and Beenext, and are building the world’s largest AI+human marketing engine. Our mission is to enable businesses to do more with less through AI-driven growth solutions.
Role Overview
- GTM Strategy & Execution: Own the end-to-end go-to-market plan, including positioning, messaging, pricing input, and channel strategy for the U.S. SMB segment.
- Brand-Led Client Acquisition: Develop and drive a compelling brand strategy to attract inbound interest and increase visibility among ideal client profiles.
- Lead Generation: Design and execute lead-gen strategies using a mix of paid (Google, Meta, LinkedIn, etc.) and organic (SEO, content, partnerships) channels.
- Growth Experimentation: Set up and run growth experiments to identify scalable acquisition levers. Own conversion funnel metrics and continuously optimize them.
- CRM & Martech Stack: Leverage tools like HubSpot and others for marketing automation, lead nurturing, and performance tracking.
- Market Understanding: Build a deep understanding of the U.S. SMB landscape, customer pain points, and competitive landscape to inform marketing and product direction.
- Cross-Functional Collaboration: Work closely with Sales, Product, and Customer Success teams to ensure tight alignment on growth goals and execution.
- Reporting & Insights: Track KPIs and provide actionable insights to leadership for continuous improvement.
What We’re Looking For
- 3–6 years of experience in B2B startups or consulting firms with a strong growth/marketing focus.
- Prior experience targeting the U.S. SMB market is strongly preferred.
- Proven experience in building and executing GTM plans.
- Hands-on experience with paid and organic acquisition channels.
- Strong understanding of branding and storytelling for client acquisition.
- Martech-savvy; experience with HubSpot or equivalent CRM/marketing automation tools.
- Analytical and data-driven mindset with the ability to translate numbers into strategy.
- Self-starter, highly execution-oriented, and comfortable working directly with founders.
Nice to Have:
- Experience in early-stage or zero-to-one environments.
- Background in SaaS or professional services.
- Ability to build and manage small teams or external vendors.
