SEO Specialist (Backlinking)
Bengaluru
Sales – Customer Exp & Success /
On-site
Gushwork.ai is one of the fastest-growing AI startups globally, combining cutting-edge AI with human expertise to help businesses scale marketing operations efficiently. In just one year, we’ve partnered with 200+ businesses, driving success through AI-assisted SEO and marketing automation. We’ve raised $10M+ from top global investors, including Lightspeed, SIG, B Capital, and Beenext, and are building the world’s largest AI+human marketing engine. Our mission is to enable businesses to do more with less through AI-driven growth solutions.
We are seeking a Backlink Specialist to lead link building for a diverse set of clients across multiple geographies. This role is crucial in managing the entire backlinking process, from planning and vendor management to quality assurance and process optimization. The ideal candidate will have hands-on experience managing large-scale backlink campaigns across multiple industries.
Responsibilities
- Backlink Operations Management: Manage high-volume link building efforts, ensuring quality.
- Coordination with SEO Project Managers: Collaborate with project managers to create backlink plans and assist in completing client orders across niches and geographies.
- Vendor Management: Execute backlink plans by raising requirements, reviewing domains, assigning tasks to vendors, monitoring progress, and promptly addressing delays.
- Outreach: Lead outreach campaigns to secure backlinks through personalized communication and build strong relationships with website owners and vendors.
- Quality Assurance: Conduct QA checks to ensure backlinks meet benchmarks & analyze.
- Invoicing Coordination: Manage invoicing with accounts & vendors for timely payments.
- Backlink Workflow Optimization: Refine workflows using AI to scale backlinking operations.
- Staying Updated on Backlink Trends: Stay informed on backlink trends, tools, and algorithm updates to refine strategies.
Requirements
- 3-5 years of experience in backlink management at scale.Strong vendor management and negotiation skills for backlink acquisition.
- Proven ability to manage multi-client, multi-geography backlink campaigns.
- Expertise in tools such as Ahrefs, SEMrush, Google Sheets.
- Strong analytical skills and first principles thinker.Proficiency in outreach and relationship-building strategies.
Ideal Profile
- You are a first principle thinker.
- You are deeply curious about SEO and passionate about staying updated on industry trends.
- You are experienced in executing high-volume backlink campaigns across industries.
- You are detail-oriented, organized, and capable of managing multiple campaigns simultaneously.
- You excel at collaborating with project managers and stakeholders to ensure smooth execution and meet deadlines.
