Senior Insights Analyst
New York /
Gotham Research /
Founded in 2007, Gotham Research Group (GRG) is a New York-based research and consulting firm that delivers customized insights to management teams in all 11 sectors of the S&P 500, trade associations, and advocacy groups, as well as public officials and political candidates.
Gotham specializes in innovative custom research designed to inform branding/positioning initiatives, advertising campaigns, policy issue campaigns, crisis communications, and digital strategy. Gotham's research programs employ a range of research tools (telephone/online surveys, focus groups, in-depth interviews, market mix modeling) as well as a unique set of proprietary methodologies designed to enhance our ability to create more actionable and predictive information for our clients.
The Analyst will work with a seasoned team of researchers and industry leaders. They will be part of a highly energetic, driven, self-motivated team. The ideal candidate has experience in market research across a variety of primary research methodologies including quantitative and qualitative research.
+ Support client research needs and contribute innovative ideas and relevant solutions that exceed client expectations upon delivery
+ With advice and oversight from senior staff, participate in survey design, questionnaire and discussion guide development, and preparation of analytic reports
+ Manage projects across multiple client accounts simultaneously and manage the time accordingly
+ Proactively manage senior staff and research operations by making sure the project stays on schedule and providing regular updates regarding project status
+ Demonstrate a comprehensive understanding of research projects and subject matter by conducting secondary research as part of informing each research engagement
Skills and Qualifications:
+ At least 3 years of survey or market research experience, client or supplier side
+ Bachelor’s degree required
+ Experience with complex global research and/or tracking research a plus
+ Hands-on knowledge and understanding of the quantitative and/or qualitative research process
+ Basic experience developing screeners, questionnaires, discussion guides, and analytic reports
+ Adept with sound data visualization skills
+ Outstanding ability to think creatively, strategically, independently, and identify and resolve problems.
+ Strong organizational, project management, and problem-solving abilities
+ Attention to detail
+ Strong analytic aptitude
+ Able to effectively multi-task in a deadline-driven environment
+ Excited to work in a collaborative work environment
+ Highly proficient in the use of Microsoft Word, PowerPoint, Excel, and related computer software packages